In an ever-changing retail world where terms such as “drop” and “limited edition” are frequently thrown about, there is something comforting in owning something that is meant to in vogue forever. June Lau’s Novel Fineries is just that. The independent label has been carving out a niche for what Lau dubs ‘pocket art’ — created with the aim of making one-of-a-kind bespoke gifts that recall the flutter of butterflies in your stomach.
In a world of crisply folded pocket squares, Novel Fineries’ delicate and individually unique silk butterflies are meant to decorate the left suit pocket that lies closest to your heart.
Each piece is an act of collaboration. The butterflies are painstakingly embroidered in an almost forgotten Suzhou art form, which enables it to be displayed on either side of the fabric, with nary an unsightly knot or unfinished thread to be seen. The piece then makes its way back to Lau, who thereafter paints over the remaining silk to best replicate the intricate wingspans of real butterfly species. You’ll be owning a one-of-a-kind piece of art, though with a price to match: Lau’s pocket silks start from HK$3,388.
Her foray into the fashion world launched fully when she won a spot in Lane Crawford’s coveted Next New apprenticeship program – delivering her brand to new heights both locally and abroad. Lau focuses on celebrating heritage and sustainability, ensuring that the life cycles of her products live beyond the trending moment.
Beyond pocket silks, Lau has also repurposed vintage materials into wearable accessories such as obi bow ties or antique beaded gorgets, made with the awareness that our actions today should complement the reality of our tomorrow.
Accompanying Lau’s intricate vision of artistry is her new partnership with the retro-inspired restaurant Junon (2/F, Wu Chung House, 213 Queen’s Road East, Wan Chai, Hong Kong, +852 2808 0882) for an exclusive afternoon tea. Available on weekends and public holidays through to the end of the year, this limited tea offers only 20 sets a day. Between the sweet and savoury bites, items are lovingly adorned with Lau’s butterflies – reimagined in Junon’s own vintage colours. Each guest parts with a sweet butterfly badge, having enjoyed an incredible feast for all senses.
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