Velour is back with a vengeance.

That’s the message we got from the new photos of Kim Kardashian and Paris Hilton strolling around Los Angeles, clad in tracksuits made with the plush fabric. It’s like they came straight out of the 2000s.

But it’s 2020, and those tracksuits aren’t Juicy Couture, whose bedazzled, baby pink jogger sets were the go-to ensemble for celebrities such as Nicole Richie, Britney Spears, Jennifer Lopez and, of course, newly reunited BFFs Kim and Paris. Instead, they’re part of the new Velour collection from Skims, Kim’s loungewear and shapewear line.

Besides Kim’s inescapable influence on fashion trends, there are plenty of reasons to believe that the velour track is back. In fact, if you’ve been paying attention, you may have spotted it on the runways in the last couple of years.

Vetements actually collaborated with Juicy Couture in 2016, while then-creative director Demna Gvasalia would go on to add rhinestone-less sets to his Balenciaga collections. Gucci, too, has offered various monogrammed velour tracksuits, although designer Alessandro Michele may have been compelled to revive the 2000s silhouette more so because of Wes Anderson than Pamela Anderson.

Even outside the runway, the allure of velour could be felt. Rihanna has sported both vintage styles from celebrity brands (hip hop stars used to sell their own tracksuits) and those from her Fenty x Puma collaboration. Likewise, modern-day It-girls like Kylie Jenner and Bella Hadid have incorporated head-to-toe velour in their street style.

And just this year, Kimora Lee Simmons relaunched her fashion label Baby Phat, along with an array of its iconic velour styles that served as the blueprint (or should we say pinkprint?) for Juicy Couture. Unsurprisingly, it sold out pretty quickly.

It’s worth noting that the velour tracksuit, once the uniform of the rich and famous, takes on a different meaning today. As Kim described, “it’s the perfect blend of 2000s nostalgia and present-day loungewear.” Indeed, we have felt that nostalgia everywhere, through the return of bandanas, baguette handbags and even Von Dutch hats.

But the tracksuit is also perfect for our pandemic-prescribed lifestyles — our new ‘Simple Life’ which includes working from home, making the occasional grocery run, or heading to the gym. It’s the apex of athleisure, which has defined the last decade and ruled our shopping decisions for the last six months — and counting.

Kim’s velour tracksuits have dropped this week, but you can stay ahead of the curve and shop these similarly luxe, laid-back styles below.

(Header image credit: Skims)

This article was first published on Lifestyle Asia Singapore.

1
Suzie Kondi cotton-blend velour sweatshirt

If you’re committing to velour for good, you’ll have to keep Suzie Kondi in mind. The New York label took years to create the perfect tracksuit, updating the classic style with a high waist, flared ankles and a modern colour palette. Their pieces — like this luscious sweatshirt in black, which comes with matching pants — are just the right balance of stylish and casual. The same set also comes in tomato red and magenta.

HK$1,820 from Net-a-Porter

 

 

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2
Casablanca appliqué cotton-blend velour track pants

If you don’t mind a little colour, Casablanca’s plush pants will certainly inject a dose of it into your wardrobe. You can also style the bright green joggers with a matching bomber jacket for maximum impact. Just make sure to keep the rest of your outfit clean and simple.

HK$3,346 from Net-a-Porter

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3
Fila diamanté velour bandeau top

Velour bandeau tops weren’t exactly a thing in the 2000s, but they are going to be pretty popular now given that Paris Hilton and Kim Kardashian have been spotted wearing them. If you appreciate a nostalgic touch, this Fila top even comes with a smattering of rhinestones that hark back to Juicy Couture’s brazen branding.

£28 £12 (approx. HK$121) from JDSports

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4
Off-White embroidered velour sports bra

Another new velour silhouette? The sports bra, here in a flattering navy blue hue and embroidered with the Off-White logo. You can even complete the gym-ready outfit with the brand’s matching jacket and high-waisted track pants.

HK$1,570 from Farfetch

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5
Juicy Couture diamanté velour hoodie

Of course, you can always just go back to originators of the trend: Juicy Couture, revived with a fresh new look. Their sparkling ‘Juicy’ branding is now placed front and centre too, instead of solely upon a wearer’s derrière. This baby pink hoodie is as 2000s as you can possibly get.

£70 (approx. HK$702) from JDSports

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6
Gil Rodriguez cotton-blend velour sweatshirt

If you’re not a fan of the fitted tracksuit look, opt for this zipped sweatshirt from L.A. label Gil Rodriguez. It comes with a boxy cut — great for both girls and guys — that you can easily pull over.

US$130 (approx HK$1,008) from Ssense

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7
Gucci oversized cotton-blend velour hoodie

Want to jump on the velour revival without sacrificing comfort? You won’t want to take off Gucci’s plush iteration: cut from super-soft cotton-blend velour, the logo hoodie is emblazoned with the house logo for a fit that works with anything from tailored flares, track pants or even skirts.

HK$12,500 from Net-a-Porter

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