The designers Viktor & Rolf have been the driving force behind their eponymous brand since 1993, creating haute couture collections that are both innovative and timeless, and they continue to be a powerful force in fashion design. Now, the designer duo have branched out to release their first full wedding collection. Though the designers have released wedding-specific capsule collections in the past, this is their first complete bridal range.
The collection, which launches this month, is a collaboration between the fashion house and celebrated wedding-dress designer Justin Alexander. The resulting collection features wedding gowns that bring together elegance and glamour while maintaining Viktor & Rolf’s provocative aesthetic. The Mariage collection pays tribute to the brand’s roots in haute couture while paying homage to Paris, where the fashion house is based.
Regarding the new collection, designers Viktor Horsting and Rolf Snoeren said, “We have always been fascinated by wedding dresses. A wedding dress is like a story, a small universe in its own right. It is an icon of one of life’s most precious moments. Each dress in this collection has an individual, autonomous character. Our love for wedding dresses is evident considering the many times we have designed them throughout the years.”
Having designed wedding gowns for their H&M collaboration in 2006 and for Princess Mable of Orange-Nassau, in addition to past capsule collections, the designers have plenty of knowledge when it comes to bridal looks.
As you can see here, the Mariage collection has gowns you’ll treasure forever. The collection focuses on a range of different styles, featuring both sculptural designs and extraordinary detailing. Bringing together tulle creations and even some masculine silhouettes, the collection is one of a kind and resembles what the brand is known for: their avant-garde aesthetic. One of the many elements worth noticing is Viktor & Rolf’s iconic bow, which appears on the back of a statement dress and the front of a sleek jumpsuit.
With handcrafted embroideries, the Mariage collection is a dream for those who are looking for classic and feminine designs with a modern and edgy twist. Bringing Viktor & Rolf’s iconic designs to brides everywhere, this collaboration is the ultimate expression of the modern woman.
The collection is available on viktor-rolf.com