We’re officially halfway through Paris Fashion Week, where some of the biggest fashion houses such as Dior and Saint Laurent have taken their turns capturing our hearts and imaginations with their latest creations for Spring/Summer 2020.
One of our favourite brands, Loewe, is scheduled to host their fashion show at 3:30pm (Hong Kong time) today. To get our minds in sync with the artistic vision creative director Jonathan Anderson has prepared, the brand released a triptych of campaign photos along with a video for the SS20 season prior to the show.
These images include a still life of three Lazo mini bags — handcrafted in Spain from calfskin leather in new colours of soft orange, yellow and burgundy — that showcases Loewe’s dedication to leather-making craft; and a shot taken from Steven Meisel‘s A Show of Hands series showing, in a play on symbols of popular protest, a set of hands with long fingernails gripping and pulling an oozing fluorescent green slime.
The last but undoubtedly most captivating image, is one that features a still captured from Loewe’s SS20 campaign video starring the talented Emmy- and BAFTA-winning actress Jodie Comer. Titled Either Way, the two-minute short film shows Comer, in her dressing room before going onstage, enunciating the word ‘LOW-EV-AY’ across a spectrum of emotions, giving us goosebumps with her heart-wrenching performance.
Still unsure of what we should be expecting from Loewe’s Spring/Summer 2020 collection? Same here, but we invite you to discover it with us in the livestream below, straight from Paris.