One of our favourite brands, Loewe, is scheduled to host their fashion show at 3:30pm (Hong Kong time) today. To get our minds in sync with the artistic vision creative director Jonathan Anderson has prepared, the brand released a triptych of campaign photos along with a video for the SS20 season prior to the show.
These images include a still life of three Lazo mini bags — handcrafted in Spain from calfskin leather in new colours of soft orange, yellow and burgundy — that showcases Loewe’s dedication to leather-making craft; and a shot taken from Steven Meisel‘s A Show of Hands series showing, in a play on symbols of popular protest, a set of hands with long fingernails gripping and pulling an oozing fluorescent green slime.
The last but undoubtedly most captivating image, is one that features a still captured from Loewe’s SS20 campaign video starring the talented Emmy- and BAFTA-winning actress Jodie Comer. Titled Either Way, the two-minute short film shows Comer, in her dressing room before going onstage, enunciating the word ‘LOW-EV-AY’ across a spectrum of emotions, giving us goosebumps with her heart-wrenching performance.
Still unsure of what we should be expecting from Loewe’s Spring/Summer 2020 collection? Same here, but we invite you to discover it with us in the livestream below, straight from Paris.