The 27th annual Salon International de la Haute Horlogerie (SIHH) will be held in Geneva, Switzerland, from 16–20 January 2017. This year, other than featuring the return of major players such as Cartier, IWC and Jaeger-LeCoultre — most of which are owned by Swiss luxury conglomerate Richemont — the fair will expand to present niche, independent watchmakers such as Audemars Piguet, Richard Mille and Parmigiani, while Carré des Horlogers, a dedicated area set aside for innovative contemporary watchmakers since last year, will feature an additional five brands including Grönefeld, MCT, Ressence, Romain Jerome and Speake-Marin.

Originally reserved for industry professionals only, the fair will open its doors to the general public for the first time ever, with tickets priced at CHF70 (approx. HK$533) per person and valid only on 20 January 2017 from 11am–6pm. Whether or not you’re planning to attend, scroll down to see 10 exciting new watches that will be presented at SIHH 2017.