The Salon International de la Haute Horlogerie, or better known as SIHH, is a yearly trade show event that brings together the best in luxury watchmaking. Starting out in 1992, SIHH is usually held in Geneva, Switzerland and began solely because certain major brands decided to separate themselves from its main competitor – Baselworld. Just last month, we learned of the tragic blow dealt to Baselworld in the hands of the Swatch Group.
The same can now be said for the upcoming SIHH as both Audemars Piguet and Richard Mille will no longer be a part of the yearly trade fair after 2019, citing that the event is no longer a feasible model. To make matters worse, both Audemars Piguet and Richard Mille make up two of the five independent brands that make up the annual fair.
Considered by many to be the most exclusive trade watch fair in the Swiss watchmaking industry, the invitation-only SIHH had its first event in 1992 featuring Baume & Mercier, Gérald Genta, Cartier, Piaget, and Daniel Roth. Throughout the years, SIHH has gone through various acquisitions by luxury conglomerates such as the Swatch Group, the Richemont Group, and LVMH. IN 2017, luxury conglomerate Kering joined the foray, bring along Ulysse Nardin and Girard-Perregaux.