Whether you already are a watch collector, want to be one or just want to look at and admire beautiful timepieces, Instagram has a lot to offer. There are numerous pages for your preferences, be it vintage, luxury or affordable.

Here are the Instagram accounts to follow if you love watches.


The man behind this account is Fred Mandelbaum — a collector of vintage chronographs, based in Austria. On his Instagram page, you will mostly see photos of and learn intricate details about various Breitling chronographs, a brand he loves. He has a vast personal collection of watches including Breitling’s Navitimers and SuperOceans. None of the timepieces seen on his page is for sale.


Entrepreneur Maximilian Büsser founded the high-end watch brand MB&F in 2005 after working with Jaeger-LeCoultre and Harry Winston Rare Timepieces. MB&F collaborates with independent professionals — with skills from design, logistics to photography — to create beautiful timepieces. If you like your watches to be creative and unique, follow this page for updates from the brand on its latest offering and details of the products.


Watch photography is an art that Atom Moore has mastered. He is also the official photographer of New York’s Red Bar Crew, a watch collectors’ group. Browse through his page for detailed shots of timepieces — from the latest models to vintage ones.


If you want to stay updated with the world of horology, Hodinkee has you covered. Based in New York, the members of Hodinkee’s team bring you stories from around the world on everything watches. This Instagram account is also followed by celebrities like Shawn Mendes, Trever Noah, Jonah Hill and John Mayer.


Scrolling through the PB and Watches account will leave you both wanting to buy a new watch and hungry for a snack. The photos, usually taken with food or a drink, are well lit and perfectly composed. From a Rolex placed on a bagel to an Omega pictured next to ground coffee, you’ll find unique shots of some of the best timepieces.


Austen Chu likes watches and it reflects on his Instagram account. One of Asia’s most well-known collectors, he updates the page regularly with new images of beautiful pieces from brands like Patek Philippe, Richard Mille and Audemars Piguet — many of which he owns. He is also the founder of Hong Kong-based Wristcheck, a certified pre-owned watch platform for watch enthusiasts and collectors.


From the latest launches to rare creations, SJX, a Singapore-based watch journalist, keeps this page fresh with engaging content from the world of horology. While you come across products from famous luxury brands like Cartier, Hublot and Hermes, timepieces from independent watchmakers are also part of the mix.


Canada-based visual artist Julie Kraulis draws watches. Something different from the usual photos of the products, Kraulis brings the timepieces to life on paper with a pencil and focuses on intricate details. From the beginning to the result, she shares glimpses of her drawing process, along with some personal life moments.


This is the Instagram account of the ‘home of the world’s most popular watch blog since 2007’. A Blog to Watch is a publication that covers everything from high-end and luxury brands to budget-friendly options. The posts also feature reviews and watch-buying guides.


With more than 1.5 million followers, Anish Bhatt — the man behind this account — is perhaps one of the most influential watch collectors. Follow him for the latest luxury watch content and marvelling at some amazing timepieces. The bonus is his other interesting posts on cars, memes and a look into his personal lifestyle.

(Header image courtesy of @pbandwatches / Featured image courtesy of @juliekraulis)

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