Luxury Swiss watchmaker IWC Schaffhausen is gearing up to celebrate its 150th anniversary; to commemorate the extraordinary milestone, the luxury watchmaker will host a special interactive pop-up store in Hong Kong, where watch aficionados can embark on a unique journey back in time to experience the rich heritage of the brand.
Located at Fashion Walk in the heart of Causeway Bay, the pop-up store is decorated in an industrial style reminiscent of the original IWC factory, with a total surface area of 3,140 square feet spanning two spacious floors. At the centre of the exhibition is an impressive time machine that resonates with IWC’s founding year of 1868. A series of historical watches can also be found on display, each representing an icon throughout the history of IWC.
These historic pieces include a special IWC Jubilee collection, consisting of a total of 29 limited-edition models from the Portugieser, Portofino, Pilot’s watches and Da Vinci families. The special highlight, however, is the IWC Tribute to Pallweber Edition “150 Years” wristwatch, which is the watchmaker’s very first watch to feature jumping numerals in a digital display. It also features design elements inspired by the historic Pallweber pocket watches produced in 1884, as a tribute to F. A. Jones, the American watch-maker who founded the International Watch Company in 1868, thus beginning the 150-year legacy of IWC.
For those who need a pick-me-up in between exhibits, IWC has also invited artisanal coffee shop Urban Coffee Roaster to host a pop-up stand to offer visitors an impressive selection of freshly roasted coffee, all carefully handpicked from around the world.
IWC’s 150 years pop-up store will open from 18 April to 10 June, so don’t forget to mark your calendars and catch it before it ends.
IWC’s 150 years pop-up store, Shop 9-10, 22-23, G/F and F-8, 1/F, 11-19 Great George Street, Fashion Walk, Causeway Bay, Hong Kong