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New watch alert: Grand Seiko x Watches of Switzerland ‘Tōgè’ SBGM241

Grand Seiko’s special edition for storied transatlantic retailer Watces of Switzerland treads lightly in the SBGM221’s shoes, but distinguishes itself with the addition of the arresting tōgè green dial — a colour with significance in both British and Japanese culture.

Collaborative editions with retailers, designers and public personas are a longstanding tradition in the watch world. Why, this year alone, there’s already been a Kith/Casio team-up, the small matter of Audemars Piguet partnering with a notable Chinese watch influencer and we’re not even through June. Regardless, whenever a new Grand Seiko collab is announced, I tend to sit up and pay closer attention — this May being no exception.

In concert with Watches of Switzerland (the UK and US based retailer), Grand Seiko has just unveiled the new SBGM241 ‘Tōgè‘. Assuming you’re conversant in Seiko-nese, each model’s reference number is helpful in understanding its origin. For this special edition, inspiration has clearly been derived from the earlier generation SBGM221 — a robust, dress-style travel watch distinguished by its beautifully lacquered cream dial.

In matters of design and technicality, the SBGM241 is highly similar: sharing the previous reference’s 39.5mm x 13.7mm case; 9S66 movement (hooray for ‘true’ jumping hours); and thoughtful deployment of Grand Seiko’s Zaratsu polishing.

Mechanically identical to the earlier SBGM221, the Tōgè (SBGM241) is a visually striking travel watch which possesses a best-in-class movement, strong aesthetics and a breathtakingly intricate racing green dial.

The main difference between the two references is discernible from the dial. For this iteration of its signature ‘Mt. Iwate’ dial — so called because it evokes the eponymous mountain’s ridged peaks, visible from Shizukuishi — Grand Seiko decided to tackle British racing green, or rather, a Japanophile’s version of it. Nicknamed Tōgè, the SBGM241 exhibits a melange of lush, arboreal greens: equally at home capturing the aesthetic of vintage car culture as it is a forested mountain pass.

Though it pains me to state the obvious, it’s amazing what a simple palette swap can do for a really great design. Technically speaking, the SBGM241 and its predecessor are identical watches; and yet, they couldn’t be any more visually distinct from one another. The Tōgè green’s impossible depth and colour serves to strengthen the impact of the other elements of the dial, and there’s just something indefinably satisfying about Grand Seiko’s choice to pair this colour with the dressier GMT layout used throughout the ‘Elegance’ collection. Take note, guys: if you can manage it, definitely find a way to see this in the metal!

The Grand Seiko x Watches of Switzerland ‘Tōgè’ SBGM241 special edition is scheduled for delivery in July, priced at US$5,200 (approx. HK$40,304). It is available exclusively through Watches of Switzerland showrooms and online.

New watch alert: Grand Seiko x Watches of Switzerland ‘Tōgè’ SBGM241

Having worked in the Australian digital media landscape for over 5 years, Randy has extensive experience in men's specialist categories such as classic clothing, watches and spirits. He is partial to mid-century chronographs and a nice chianti.


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