The 1960s and 1970s marked a uniquely carefree period in history, during which traditional constraints and the rigid rules of the past were overturned, and the brightest stars and tastemakers celebrated their newfound freedom in the most alluring destinations, and in the most stylish and unimaginable ways.
Inspired by the liberating spirit of the era, Piaget has revisited its archives from the 1960s, and reimagined a series of new ladies timepieces with unconventional details combined with the house’s audaciously feminine aesthetics.
Titled Extremely Lady, this charismatic collection celebrates the free-spirited glamour of the period through an unexpected choice of vivid colours, intricate textures, and an unusual oval-shaped stone dial and gem-set bezel — all reminding us of the oval watch once worn by Jackie Kennedy Onassis, a style icon who’s globally known for her elegant yet rule-breaking wardrobe choices (think pastel suits, shorter skirts and oversized dark shades).
Taking us back to the Sultry Sixties, the new collection comprises a series of six design variations, all of which are as daringly elegant and radiant as past collections. All watches come with bracelets engraved with one of the three beautiful textures mimicking those of fur, frost and wood, each meticulously created using the traditional goldsmith techniques preserved by the Maison’s ateliers.
Other than honouring the heritage of intricate gold work, these alluring new bracelet designs are also a way to celebrate Piaget’s longstanding habit of taking inspirations from its natural surroundings. The wood-like pattern, for example, was inspired by the lush forest around Côte-aux-Fées, Piaget’s home town in Switzerland. The frost decor, meanwhile, was inspired by the cold winter landscapes, while the fur-like engravings represent the animals that are most active during the winter season.
The Extremely Lady collection is now available; contact your nearest Piaget boutique for more information.
Piaget, G/F, Mandarin Oriental Hotel, 5 Connaught Road, Central, Hong Kong, +852 2530 2188