A sneaker-clad Nike — the Greek goddess of victory and namesake of the sportswear juggernaut — is a stunning mainstay fixture at Harbour City’s newest two-storey brick-and-mortar.

The glossy, speckled composition of the winged Nike statue mirrors that of the floors and walls of the changing rooms in Harbour City’s third Nike store; this material is, in fact, tangible evidence of Nike’s sustainable initiative. Nike Grind is the innovative by-product of a robust, circular recycling system that transforms scraps and end-of-life footwear into a material that can be reused in avenues anew.

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(Image courtesy of Nike / Harbour City)

This vision for circularity is ingrained into Nike’s very DNA; Nike Grind began as a grassroots initiative close to thirty years ago. The launch of the Space Hippie model in 2020 — which is also currently Nike’s lowest carbon footprint shoe — is another testament to the brand’s innovation; and, with a material composition made up of 15% Nike Grind, another example of the recycled material being ingeniously used elsewhere.

Designed for a smooth customer experience, the store’s changing rooms are equipped with adjustable mirrors and buttons connected to an external ‘assistance-please’ light bulb. There is also a customisation station behind the check-out registers, with heat-transfer graphics and slogans at the ready to personalise select sports bras and leggings.

NIKE Harbour City, Shop 3210, Level 3 & Shop 4103, Level 4, Gateway Arcade, Harbour City, Tsim Sha Tsui, Hong Kong, +852 2118 8666

Joey Wong
Editor
Constantly in pursuit of a multi-hyphenated career, Joey has written her way through fashion trends, youth culture and luxury retail in New York and Hong Kong. Beyond internet adventures tracking down the perfect vintage find, you can probably catch her sipping on her third oat milk latte of the day in the city’s newest café. She’s currently mourning the loss of TikTok in Hong Kong.