A sneaker-clad Nike — the Greek goddess of victory and namesake of the sportswear juggernaut — is a stunning mainstay fixture at Harbour City’s newest two-storey brick-and-mortar.
The glossy, speckled composition of the winged Nike statue mirrors that of the floors and walls of the changing rooms in Harbour City’s third Nike store; this material is, in fact, tangible evidence of Nike’s sustainable initiative. Nike Grind is the innovative by-product of a robust, circular recycling system that transforms scraps and end-of-life footwear into a material that can be reused in avenues anew.
This vision for circularity is ingrained into Nike’s very DNA; Nike Grind began as a grassroots initiative close to thirty years ago. The launch of the Space Hippie model in 2020 — which is also currently Nike’s lowest carbon footprint shoe — is another testament to the brand’s innovation; and, with a material composition made up of 15% Nike Grind, another example of the recycled material being ingeniously used elsewhere.
Designed for a smooth customer experience, the store’s changing rooms are equipped with adjustable mirrors and buttons connected to an external ‘assistance-please’ light bulb. There is also a customisation station behind the check-out registers, with heat-transfer graphics and slogans at the ready to personalise select sports bras and leggings.
NIKE Harbour City, Shop 3210, Level 3 & Shop 4103, Level 4, Gateway Arcade, Harbour City, Tsim Sha Tsui, Hong Kong, +852 2118 8666