From relative success to a skyrocketing global phenomenon, the South Korean girl group NewJeans has found themselves being slingshot into superstardom in just a little over 12 months. As is the trend with their more established K-entertainment counterparts, the group’s marketing team has worked hard on their next project: the NewJeans x McDonald’s collaboration meal in Hong Kong.
Slated for release across ten different markets within the Asia region upon its announcement in May, the partnership has finally landed on Hong Kong shores. And one can expect it to see surging demand, with the meals already being a hot commodity among fans in South Korea where it was introduced in July.
NewJeans x McDonald’s collaboration finally lands in Hong Kong
Local interest in the NewJeans x McDonald’s meal has been mounting since the American fast-food chain debuted a series of teasers on its official social media channels to hint at its imminent release.
Following in the vein of other successful McDonald’s meal collaborations in the past (the BTS meal being a particular highlight), this partnership with NewJeans comes with bespoke packaging designs on food and beverage containers, featuring the group’s signature bunny mascot and 8-bite graphics of fast food items. This time, it is interspersed with McDonald’s very own ‘M’ logo to commemorate the union of both brands.
The NewJeans x McDonald’s meal comes with a Spicy Crispy Chicken burger, which features an extra-large chicken thigh covered in smoked sauce, topped with sour cream, ketchup, mustard, and more. To commemorate the launch, a special meal is available alongside medium-sized fries and a drink as an extra value meal for just HKD 39 from October 24 to 30. After that, it will cost HKD 44 so make sure to take advantage of this limited offer!
Diners can pay an extra HKD 9 to upgrade the meal to a jumbo combo. It comes with large-sized fries with honey butter-flavoured Shake Shake powder. Plus, the new yuzu punch with fruit cocktail!
For those not in the know, the South Korean girl group NewJeans was formed in July 2022 by the music label ADOR. At this point in time, the lineup consists of five members, namely Minji, Hanni, Danielle, Haerin, and Hyein.
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Influenced by the considerably more languid rhythms of pop and R&B music from the 1990s, they achieved mainstream popularity through the release of their single album, OMG, which featured tracks such as Ditto and the namesake OMG.
Feature and hero image credits: McDonald’s/YouTube
Armed with an Advertising major from Lancaster University, Benjamin is a senior editor who has spent his time oscillating between the social media and digital media landscape since 2018. With a keen interest in fashion and good living, he has written for publications such as ERROR Digital, WORLD OF BUZZ, and KL Foodie. Beyond the keyboard, you can find him arms-deep in a thrift pile.
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