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    Paris filters, Kira-Kira effects, bold flatlays, and multiple texture shots – Instagram beauty pictures are a force to be reckoned with these days. That means one big shopping trip fuelled by the discovery of new beauty products.

    These beauty products on Instagram channel unexpected FOMO by introducing us to visually-stimulating ideas with great packaging. They are also innovative skincare and millennial-friendly makeup that convince us to de-clutter our feed only for the best. Without further ado, these are the best beauty products we found on the gram.

    Drunk Elephant F-Balm Electrolyte Waterfacial, Rs 3,700 (approx)

    We are fast becoming fans of overnight masks. The latest entrant in the market and already making waves is the Drunk Elephant F-Balm Electrolyte Water facial. It’s a “top-off” mask as they say, also known as the last step in your skincare regime.  The #FBalm as it’s called comes with bucket-loads of hydration due to niacinamide, plant squalane, five forms of ceramides, omega fatty acids, and powerful antioxidants. 

    YBP Plant Remedy, Rs 2,450

    What we really love about YBP cosmetics by Ahmedabad-based Paayal Thaker is the fact that they don’t introduce too many products. They work on each product with love and launch it for almost 6-8 months, building its own reputation. This plant oil comes with a unique ingredient: Blue Tansy and a blend of four ingredients that soothe your skin and make it glow. 

    Glow Recipe Banana Souffle, Rs 3,400 (approx)

    Known for their millennial-friendly packaging and one-ingredient products, Glow Recipe has been on our radar for many years. Rooted in science their yellow bottled Banana Souffle is their newest launch, already a big hit on the internet. This hydrating cream is known to replenish and rejuvenate the skin with ingredients like banana, cica, and turmeric. 

    Ilana Organics Beet Tint, Rs 1,220

    This tiny indie label has been a popular serum hotspot on Instagram for months now. Ilana’s sunscreen and brightening oils are already being heralded as the next big thing. The label has ventured ever so slightly into makeup with a Beet tint that’s guaranteed to knock your socks off. The tint features beetroot so you know how it goes with colour. It is also vegan and natural. 

    Kaja Blush, Rs 1,700 (approx)

    Heart-shaped blush stamps #forthewin. This Kaja product has given hope to multiple flatlays with its fun packaging and easy-to-use applicator. It’s got a bunch of great colours – seven in total that can work with any skin type. We’ll buy it for just for the appearance. 

    Anastasia Beverly Hills Amrezy, Rs 4,600

    Let’s just say that the only other eye palette making waves, other than the Nude at Anastasia Beverly Hills, is this pink beauty. The Amrezy Eyeshadow palette covers every breezy shade possible, from mattes to glitters to metallics. It’s an incredibly versatile palette to boot. And all shades can be applied wet or dry. 

    Sugar Face Forward Range, Starts at Rs 799

    SUGAR Cosmetics has been reinventing and innovating, and the fast-growing cosmetic label has launched the new Face Forward range. It comes with multi-use products that are cool, fun, and super blendable. There are blush sticks, primer sticks, contour sticks, and corrector sticks alongside stunning ⁠highlighter sticks.

    Fenty Beauty Fly Pencil, Rs 1,500 (approx)

    If products won awards for just looking good, this one would have a shelf stacked with felicitations. The Fly Pencil as it’s fondly called is a bomb liner that comes in a slick pen format. There are 20 creamy, super-rich, long-lasting matte, shimmer, metallic and glitter shades.

    Love Beauty & Planet Shampoos (Rs 399 onwards)

    We are suckers for playful packaging and if it has a sustainable angle, sign us up. The Love Beauty & Planet shampoos are all about saving the planet with their reusable bottles, but that’s not the only reason we love them. They have amazing ingredients like coconut and rose, and are affordable.

    Kay by Katrina Concealer and Corrector Sticks, Starts at Rs 599

    Katrina Kaif is sitting on a gold mine with these beautiful sticks. These affordable beauty products are used to conceal, correct, and hide every flaw. There are correctors for warm skin, cold tones, and even pigmented skin.

    All images: Courtesy brand Instagrams

    Latha Sunadh
    Deputy Editor
    When she's not trying on a new serum, researching on yet another classic fragrance and sharing lip balms with her 5-year old daughter, Latha Sunadh keeps it reined in with a nice song and a good book. Special skills include obsessing over handmade, home-made and handcrafted luxuries.