Home > Beauty & Grooming > From woodlands to urban jungles, Dior Homme reinvents itself for 2020
From woodlands to urban jungles, Dior Homme reinvents itself for 2020

Designed to encapsulate audacious alter-egos, bold masculinity, and discerning tastes of modern men, the new Dior Homme perfume goes beyond anything classic.

Last December, as Robert Pattinson spoke about his new role as the next caped crusader, he also mentioned another key role that’s been keeping him busy, being the face of Dior’s current men’s fragrance campaign. Pattinson perfectly personifies the ethos of a modern Dior Man – who is intriguingly powerful, boldly virile, and embraces hidden elements of oneself – and it is precisely what the maison bottled as they’ve reinvented their classic men’s fragrance for this season.

Dior decided to introduce a new set of ingredients and emotions of scents while still maintaining its signature notes. They arrive in two forms, Dior Homme and Dior Homme Intense, each having a unique DNA. The original Dior Homme, which was introduced years ago, was based on the elements of vetiver, cardamon and Tuscan seeds. The new Dior Homme is a scent not of the forest, but of the jungle. At its heart, you’ll find notes of vetiver and atlas cedar, bringing out its woodland ambience, yet topped off with patchouli.

Its ‘Intense’ counterpart is a much dryer yet lighter blend of Virginia cedar, precious Tuscan irises and Ecuadorian ambrette seeds. Two very unique combinations of perfumery at play in this affair. “The Intense is a ‘dry’ and persistent oriental. Its full, round notes are wrapped in wood to give the composition a drier character. It has a clear, unrestrained manliness about it,” said François Demachy, Dior Perfumer-Creator.

Even though the maison wants it to be a day-long perfume, this one would particularly interest us only once the sun sets. Its notes are much deeper and richer than the ones that must be worn during the day. Dior’s new scents would be a perfect match for black-tie events or tuxedo galas.

Both perfumes are priced at Rs 7,600 for 50-ml and Rs 9,200 for 100-ml; available at select Dior boutiques.

All images: Courtesy Dior

Mikhail Gomes
Features Editor, Lifestyle Asia India & Contributor - Augustman
A watch aficionado, Mikhail also enjoys learning about fine whiskies, and one day hopes to establish his own menswear label. At Lifestyle Asia India, he writes on watches, menswear, auto and tech.
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