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Add to cart: Top 7 new men’s grooming products in India in 2021

Looking start off 2021 on the right foot? We’ve handpicked seven men’s grooming products that could turn your grooming routine into a ritual of excellence.

We all truly want 2021 to be the year of redemption and we’re certainly doing our part. In the process, why not get your grooming game in check too? Grooming products for men today are more intimate and carefully crafted than they’ve ever been before, and it’s to meet the needs of a modern gent. Be it skincare, beard-care, hair management or simply looking suave, we have a bag full of grooming goodies that could work wonders for you, handpicked by our in-house grooming experts.

Best new men’s grooming products in India in 2021


One of the most interesting news this month from the men’s grooming department, came from the French maison L’Occitane. Their focused men’s line called Cade comes packed with innovative solutions for daily men’s grooming rituals. One of our favorites being the Cade Multi-Grooming Balm. It can be used as a shaving cream, a moisturizer and an aftershave. Three birds, one stone.

Price: Rs 1,800

Available at L’Occitane’s online store.

The men at Truefitt always come forth with something special and they’ve done it yet again. They’ve come forth with the Julep Paste, a hairstyling mix for men who prefer classic elegance, a firm hold and fuss-free hair management. If you think you’re having a stubborn hair day, this is what you need to calm that mess. As per instructions, take a peanut-sized scoop, work in it and enjoy. You can come back later and simply add a dash of water if you want to refix your hair.

Price: Rs 2,700

Available at Truefitt & Hill’s online store and select outlets.

We’ve been on the hunt for a great, budget-friendly hair styling solution. At least that was the case until we met Phy. As part of their new Headspace collection, their Setting Clay promises a super strong hold and a matte finish, a winning combination in our books. With clay made of plant-based waxes & earthy clays, they keep things clean too. This is also claimed to be a great repair remedy for damaged hair.

Price: Rs 425

Available at The Phy Life’s online store.

If you’re wondering what are the best scents of the season we have a list for that. But you want to know what’s on our mind today, it’s this one. Since Fall is still upon us, we think woody and black peppery notes could still work the charm. At its core, you’ll also find iris, cocoa pod, cedar. It’s certainly an intense mix, so we’d prefer this one for luxe evenings or maybe even a cool sundowner.

Price: Rs 6,800 (50 ml)

Available at Nyka Man’s online store.

With low lather, this Pore Purifying Face Cleanser surprisingly delivers on freshness. Apart from the alum and seaweed extract packed in, it had an impressive scent that contributed to its appeal. You’ll find your skin visibly brighter and your beard softer – thanks to the hydrolyzed barley protein and orange peel — which makes it a two-in-one solution for both skin and facial hair.

Price: Rs 975

Available at Hivado’s online store.

If you’re looking for an everyday solution to luxury scents but on a budget, this is the one for you. Urbane Nights by All Good Scents is a spicy concoction of peppermint, cinnamon, patchouli, and amber. Breathe in dark musk and sensuality, breathe out elegance and freshness. With Amber and Blond Leather at its core notes, you know it means serious business.

Price: Rs 1290

Available at All Good Scents’ online store

If there’s one man who we’d crown as an undisputed beardo, it would be Hrithik Roshan. As a true Greek God of grooming, he recently took the role of Don Beardo and came forth with a line of new products by the brand. One of which, we’ve handpicked, promises all round elegance. The Signature kit consists of every essential a bearded gent needs – Hair Growth Oil, Strong Hold Hair Wax, Growth Roll On, Charcoal Facewash & Under Eye Gel.

Price: Rs 1,790

Available at Don Beardo’s online store

Mikhail Gomes
Features Editor, Lifestyle Asia India & Contributor - Augustman
A watch aficionado, Mikhail also enjoys learning about fine whiskies, and one day hopes to establish his own menswear label. At Lifestyle Asia India, he writes on watches, menswear, auto and tech.
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