Keeping up with the artisanal spirit of haute parfumerie, Versace has announced the launch of its first luxury unisex fragrance collection. The Italian luxury fashion house boasts an extensive perfume portfolio as a steppingstone for the brand. Atelier Versace Fragrance is a line of six unisex scents that mirror the company’s approach to couture, reports WWD.
The scents are dubbed Jasmin au Soleil, Éclat de Rose, Santal Boisé, Cédrat de Diamante, Figue Blanche, and Vanille Rouge. Each one focuses on a central ingredient, resulting in fragrances spanning fruity, floral and woody scents. They come presented in sleek glass bottles with gold caps, and will reportedly retail for €345 (Rs 27,000 approx.) each.
“This is a new milestone for Versace that stems from the idea that every woman and man is different and that, in the same way that they like to get their dress made-to-measure, that’s even truer when it comes to fragrances,” the house’s Chief Creative Officer Donatella Versace told WWD.
Versace is not the only luxury label to step into the realm of exclusively high-end scents recently — in August, the fashion house Celine announced the launch of an ‘haute parfumerie’ fragrance collection developed under the artistic direction of Hedi Slimane, comprising 11 masculine-feminine perfumes for day and night.
Genderless perfume, in general, is enjoying a fashion moment: Thom Browne unveiled a debut unisex series of six fragrances this month, while the premium bath and body care label Molten Brown rolled out a unisex fragrance line in September.
(All images: Versace)
This article was published via AFP Relaxnews.