Sustainability is on everybody’s radar – Swedish activist Greta Thunberg’s rousing cry has been heard around the world – and many in the beauty and hair industry are doing their bit. Right from single-use plastics, and letting go of microbeads and mica to sustainable, fair practices and organic ingredients, there’s much progress being made to reduce the industry’s carbon footprint. People are also looking for labels and brands that are cheerleaders of sustainability.
But did you know that more than skincare and makeup, the biggest offender in the beauty industry is actually haircare? Our haircare routines add to the problem in more ways than one. There’s water wastage during washing of hair, and drying and using hair care tools like straighteners and curling tongs sets us back on energy. Add packaging, sourcing, and ingredients, and it’s the need of the hour to try as much as possible to reduce haircare routines. Which is where Olivia Garden hair brushes win.
Olivia Garden, a Belgian haircare label, now available at Jean-Claude Biguine is the newest brand on the block that attempts to change our routines in small but effective ways. The innovation-based hairbrush label was created in 1967 by Jean & Micheline Rennette in Liège, Belgium, and is known to provide hairstylists and hairdressers with beautiful haircare tools, brushes, and styling additions that are not only performance-based but also cutting-edge. The brand works with world-renowned hair stylists and hairdressers who vouch for the effectiveness of its bristles, and the label is also known for its Ceramic and Ion collection that was introduced to the industry by them.
However, their most innovative tools are their sustainable hair brushes, the very first eco-friendly bamboo brush line. Their EcoCeramic brushes feature Nylgard bristles and handcrafted wood handles; the handcrafted brushes come with a patented internal assembly mechanism that makes them easy to wash and use. The brushes feature ion charged bristles that gently cut frizz, nix flyaways, and boost shine allowing the user to create their own styling process without wasting any energy.
“The handles are perfect, and don’t tangle the hair. Even the cushions and bristles are top quality. Also, there’s less damage to the hair and the ergonomic shapes make it comfortable to use,” says Cherry Petenbrink, celebrity Hollywood hairstylist and artistic director at Olivia Garden. “A great quality hairbrush can help with the longevity of your hairstyle, which most of us overlook,” she adds.
The Eco-hair paddle brushes, especially, are a cult favourite among celebrities. Made from bamboo, a 100 percent renewable resource that helps reduce deforestation while also preserving surrounding ecosystems, they are stronger, lighter, more durable than normal wood, and above all, biodegradable. Another significant product is the Olivia Garden Eco Ceramic Brush with firm bristles that works well on thick or coarse hair, infused with Tourmaline Ion Technology to hydrate the cuticles and add shine.
The hair brushes also come with an app that guides users on how to use it, and get the style you want. We’re particularly excited about the handcrafted detangler that is known to frizz, prevent breakage and keeps hair shinier and more moisturised. These planet-friendly tools are long-lasting (you needn’t replace them year after year), and help make styling so much easier without heat or styling tools. Look at these brushes as the first step to creating a more environmental-friendly hair routine. It’s the smallest and the most unassuming details that really count.