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    As bespoke treatments slowly inch their way into our day-to-day indulgences, luxury grooming has caught up with the trend. We had the opportunity to test out American Crew and Jean-Claude Biguine’s newly launched ‘Mastercut’ styling service, a bespoke grooming session exclusively for gentlemen who desire perfect haircuts, last week. 

    The quintessential messy clip
    The quintessential messy quiff

    The ‘Mastercut’ is a newly launched feature that comes with a high level of grooming care by American Crew’s line of products and attention to detail offered by Jean Claude Biguine experts.  American Crew worked closely with JCB’s top stylists to curate five unique hairstyles called ‘Mastercuts’, blending chic French expertise and America Crew’s exquisite line of products. Most men aim to get the perfect quiff and undercut, but it is unfortunately not possible because every hair type and face shape is different. JCB stylists know this well, and as a result, with the Mastercut, the stylist offers a 360-degree understanding of the nature of one’s hair – thickness, colour, strength – and hair-related issues.

    The American Crew booth exclusively designated for ‘Mastercuts’
    The Process

    Taking this into account, the Mastercut begins at an exclusive men’s booth for this service, where an in-depth hairstyling session with an expert gives one a better understanding of one’s hair, based on which styles and cuts are suggested from the 5 Mastercuts.  They exclusively use premium American Crew products for this service, which are 100% alcohol free and fortified with natural ingredients.

    Having fine hair myself, I often face styling struggles when trying to achieve the perfect quiff. As a part of Mastercut, the stylist suggested a corresponding hairstyle that could bring out a similar silhouette. This process helped me discover multiple other hairstyling options and techniques that suit my hair and face shape. The treatment is particularly useful for perfectionists who’d like to get a deeper understanding of styling options that are perfect for them. 

    Mikhail Gomes
    Mikhail Gomes sporting his Mastercut hairstyle

    The ‘Mastercut’ is currently available exclusively in Mumbai, at four salon outlets of Jean Claude Biguine – Palladium, Powai, Bandra and Malad. Based on your stylist seniority preference, pricing starts at Rs 600 and can go up to Rs 2,500. We’d recommended scheduling an appointment for best experience. 

    All images: Courtesy Jean-Claude Biguine

    Mikhail Gomes
    Senior Features Writer
    A watch aficionado, Gomes also enjoys learning about fine whiskies, and one day hopes to establish his own menswear label. At Lifestyle Asia India, he writes on watches, menswear, auto and tech.