When it comes to face masks, the relatively new homegrown beauty brand Enn’s Closet is already a staple in most millennial skincare regimens. We’re fans of Berry Bang, Coco Mess, and the ever popular Black Friyay, an activated charcoal mask that is known to make one look fresh in minutes. The most impressive bit about Enn’s Closet, an organic, 100 percent vegetarian, natural skincare and makeup brand, is their use of unique ingredients that are fused with modern technology to create effective products. This month, the label has launched their new line of haircare products, all uniquely named and with an innovative ingredients list that promises gorgeous, voluptuous hair.
Unlike labels that skip scalp issues, Enn’s Closet delves deep into the problem. So expect scalp treatments, volume boosting products, and enhancing serums. The draw for us clearly is its ingredient list – there’s coconut milk, flaxseed (known for great hair growth), wheat protein and Amla, and Bhringraj and Jatamansi. A lustrous head of healthy hair is indicative of a good lifestyle, and Enn’s hair care range promises to give your hair routine a massive overhaul. ”We have added unique ingredients like Hyaluronic acid, Keratin, and Silk proteins in the products to coddle your strands into glossy and lustrous hair,” explains founder, Nandeeta Manchandaa.
The Fix: Style Enhancing Hair Milk, Rs 820
This one’s a fine mist like a mousse, it holds styled hair together. But take a look at the ingredients and you’ll know why it’s special. It’s made with coconut milk alongside a mixture of rice protein (good for volume) and Wheat Protein (known to increase nutrient absorption), and lavender essential oil that adds moisture and prevents the scalp from drying. “This ultra fine hair milk helps replenish dull-looking hair, and tames away flyaways and nasty frizziness. It works as a perfect hair-do refresher,” adds Manchandaa.
Keratin Custard: Keratin Replenishing Hair Mask, Rs 950
Hyaluronic acid for hair? Bring it on. This Keratin and Hyaluronic acid infused hair mask is all about shiny happy hair. While keratin repairs damaged, chemically-treated hair, Hyaluronic acid gives every strand maximum hydration. We absolutely love its weightless and creamy texture. “This one’s our bestseller. This mask can work as a five minute hair conditioner, an overnight hair mask or a pre-shampoo mask. A versatile product,” adds Manchandaa.
Volume up: Hair Oil for intensive hair growth, Rs 950
Looking for hair growth? Volume Up is an anti-hair loss scalp treatment that comes with great natural ingredients such as Amla, Bhringraj, and Jatamansi. All three aid in hair growth and thickness. This product also helps with grey hair or hair fall. Its a lightweight oil smells a bit Ayurvedic (pungent), but gets to the root of the problem.
Hair Lift: Hair Growth Serum, Rs 920
A leave-in serum that doesn’t really feel heavy or greasy. This one is all about the herbs – Rosemary, Lavender, Tea Tree, and Peppermint oil – all aiding in nourishing the hair, strengthening the scalp, and promoting hair growth. It also adds moisture to parched strands.
Flax Jello: Keratin Boostin 3 in 1 Gel, Rs 650
Flaxseeds are a rich source of Omega-3 fatty acids and help in nourishment as well as hair growth. This beauty is for unruly and dry hair. Not exactly a treatment product, it’s a hair-styling gel that offers frizz-free, strong hair.