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Jennifer Lopez is launching her own line of cosmetics

After Rihanna, Selena Gomez, Alicia Keys, and Millie Bobby Brown, it’s JLo’s turn to launch her own cosmetics brand, with skincare and makeup ranges. Jennifer Lopez announced her social network accounts, suggesting that soon women will be able to reproduce her flawless complexion and legendary glow.


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Sunset glow… #JLoBeauty coming soon

A post shared by Jennifer Lopez (@jlo) on Aug 23, 2020 at 5:49pm PDT

Is there any celebrity who hasn’t launched a beauty line yet? This is the question we’re asking ourselves every time yet another star from the music or film industry makes this type of announcement. And yet, the multitude of choice has meant good news for women around the world as each new launch corresponds to distinct needs, and is often much more inclusive than what has been available for decades in the cosmetics market, as seen, for instance, with the arrival of Fenty Beauty, which offers no fewer than 50 shades of its flagship foundation.

In a career spanning more than three decades, Jennifer Lopez has not only captivated fans with her voice and sultry moves. Her luminous beauty — smoky eyes, lush lips, flawless complexion and glowy skin — has also been the subject of much discussion. And that’s what the singer of “Love Don’t Cost a Thing” with JLo Beauty seems to be proposing to others, according to her publication on Instagram.


“Sunset glow… #JLoBeauty coming soon,” said the American actress and singer’s message. And the words were reinforced by the various snaps posted by the 51-year-old, who appears with a polished, tanned complexion and luminous areas on the cheekbones, the arch of the eyebrows and the nose. In short, a masterclass in bronzing powder and highlighter of all kinds.