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By now, all of us have figured out our signature 10-minute makeup routine that gets us into a zoom call looking like a million bucks. The fact is that with this #newnormal, our makeup kit has also been drastically reduced to the basics. No more contouring, baking, or other hectic activities that requires us to spend hours trying to perfect that jawline. But with changes come new ideas, your eyes are now the focus and the singular way you can express your personals style.

And can your eye makeup ever be the same without a basic swipe of mascara? For us, it’s that one swipe that takes us through the zoom call – with or without a liner or Kajal. So for those looking at the #newbasic, we have ten best mascaras to get you that wide-eyed look in minutes.


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Latha Sunadh
Deputy Editor
When she's not trying on a new serum, researching on yet another classic fragrance and sharing lip balms with her 5-year old daughter, Latha Sunadh keeps it reined in with a nice song and a good book. Special skills include obsessing over handmade, home-made and handcrafted luxuries.