Victoria Beckham has become a fashion tour de force in her own right with her eponymous label, producing collections that show regularly at fashion week and are seen on celebrities from Sophie Turner to Priyanka Chopra. As an extension of her brand, Beckham teased in February that she will move into beauty. While word has been hush since, she recently took to Instagram to declare that Victoria Beckham Beauty might arrive sooner than believed.
It is slated to launch during the Fall 2019 season, sold entirely online via the Victoria Beckham website. She promises that the range will be entirely focused on clean and all-natural raw ingredients and be cruelty-free. The products will also cater to a wide array of skin tones, fitting right in with a market that demands inclusivity from beauty.
“I want to take care of women inside and out, providing them with the must-have items in makeup, skincare, fragrance and wellness that I feel I need in my own life,” said Beckham when she announced her brand, hinting that Victoria Beckham Beauty will be much more than makeup, and encompass the full spectrum of cosmetic products.
The celebrity fashion designer also beckoned her fans to sign up for her newsletter to receive exclusive updates prior to the launch. Now, we wait.