There are many things a brand like Becca does right. Their USP is to give you that coveted glow with minimal effort – just a dab of their world-famous C-Pop and bam, and you don’t need kirakira filters anymore. They love diversity, and their Insta feed is proof that they walk the talk. And thirdly, they’re all about sticking to basics and not trends, which means more highlighters, skin-friendly makeup than over-the-top palettes. And with the label launching in India, we couldn’t help but read up a little on what makes Becca a staple in your makeup bag.
Founded in Australia, the label promotes inclusivity, diversity, and individuality. Star of the hit HBO TV show, Euphoria, Barbie Ferreira is the brand’s global spokesperson, and she’s as inclusive as it can get. And the real reason everyone loves Becca? Their complexion products cater to a wide range of skin tones. What’s more? It’s a cruelty-free brand, focusing on their path-breaking- ‘light technology’.
The brand had its moments and became popular on social media in the last few years with the Jaclyn Hill x Becca highlighter that got sold out in a jiffy. And their most sold highlighter in the beauty business, the Champagne Pop sold 25,000 units at Sephora in July 2015 within 20 minutes according to Racked. This added to the brand’s allure so much that the hashtag #findingchampagnepop was trending with tips and sightings. Let’s not forget the famous Chrissy Teigen palette every celebrity was flaunting and is still trending. And it was only a matter of time before it made its way to India via Nykaa.
“We are thrilled to launch Becca Cosmetics with Nykaa in India! Our distinctive products are perfectly suited for Indian consumers, who value quality products and high performance. From our best-selling Shimmering Skin Perfector Pressed Highlighter to our iconic First Light and Backlight Priming Filters, our diverse range of innovative complexion, colour, and treatment products will delight the senses and deliver exceptional quality and performance, achieved through our high-standards, remarkable ingredients, and unique point of difference of light,” says Theresa Block, VP global brand marketing, Becca Cosmetics about the much-touted launch in India this year, right on time for Diwali.
The label has surprisingly roped in Indian influencers to showcase it to the audiences, so expect to see known faces like Debasree Banerjee to Riah Daswani, Shereen Sikka, and Malavika Sitlani. “Young, millennial Indian consumers are bold, creative, expressive, free-spirited, and individualistic in their choices. They care deeply about brands with a strong social conscience and values that mirror their own. Everything Becca Cosmetics stands for resonates powerfully with the youth of India, which makes me feel confident that consumers will embrace the brand to celebrate their inner and outer glow!” says Jitendra Kalsi, brand manager, BECCA Cosmetics, India.
Here are our list of top 5 products from Becca India you should try –
Known for the #1 best-selling highlighter in the USA, the Shimmering Skin Perfector Pressed Highlighter is known to help you achieve a natural, lit from within luminous glow, leaving skin feeling refreshed and hydrated. The formula is made of ultra-fine, pearl pigments and has an ultra-buttery texture that sinks into the skin and blends beautifully. Look out for the popular shadeChampagne Pop that has the perfect, glowy peach hue, which suits every skin tone because of the warm hues.
Price: Rs 2,900 and Rs 1,500 for a mini
A primer like no other, this formula is perfect for dull, dehydrated skin – it uses Cool Light Technology that blurs imperfections and gives you plump, healthy skin.
Price: Rs 3,050, Rs 1,750 for a mini
This popular primer again comes with the optical pearl blend that can be worn without foundation and gives you remarkable glow within minutes. It’s definitely a light-weight formula that makes your pores appear smaller and gives your skin that well-rested, well-nourished look.
Price: Rs 3,050, Rs 1,750 for a mini
This hydrating and refreshing weightless, ultra-translucent setting powder gives your foundation and your complexion that radiant, silky smooth, filtered look. Surprisingly, it is formulated with 50% water and glycerin, so it has that cooling, mist-like sensation and helps diminish the appearance of lines and pores.
Price: Rs 3,300, Rs 1,650 for a mini
This is one real, underrated product that most makeup artists swear by in the industry. It’s known to be subtle and can be a lifesaver if you haven’t slept for more than eight hours. It instantly wakes up tired eyes and combats dark circles while brightening the eyes, giving you that refreshed look.
Price: Rs 2,200
All products are available on Nykaa from Oct 1, 2020.