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There’s a reason why Armani Beauty has a fan following. Its award-winning Luminous Silk Foundation, featuring high-impact pigments combined with a thin, weightless texture to create flawless skin, is the one product most discerning aficionados turn to, while beauty influencers like Corallista and House of Misu talk about this label endlessly when it comes to delivering deep pigments (the iconic red lipstick in 400 undeniably suits all skin tones). Now the popularity of these products and many more is set to grow with Armani Beauty opening its first boutique in India at the New Delhi airport.

Small beginnings but the brand does hint at a bigger store coming soon. For now though the store located at the Delhi Airport Terminal 3 is the one-stop shop for makeup and fragrances, including Armani/Privé, Haute Couture fragrance collection. 

If you thought that only a limited number of collections or products will see the light of the day here, you are wrong. The new boutique brings out Giorgio Armani’s vision of beauty, giving you full access to experience every new product under the sun. From renowned lipsticks to cult powders to award-winning foundations and innovative shadows, there’s a lot to go over. In fragrances, the collection includes bestsellers such as Armani CODE and Sì, as well as Armani/Privé Rose d’Arabie, scents that enjoy popularity in India. This red retail space is inspired by the iconic lipstick shade #400. 

If you are not sure of what you should pick up, Armani Beauty’s exclusive ranges and services will be showcased by Armani Face Designers and Fragrance Experts, who will be available for consultation and tailored advice.

But before you head over to explore the new store, here’s what we think you should be picking up from the iconic label. 

The iconic Luminous Silk Foundation

Luminous Silk Foundation

A bestseller that was launched 15 years ago, its formula over the years remains unchanged. 

The lip shade #400

lip shade #400

Linda Cantello, international makeup artist for Armani, calls this a red carpet red. It exists in five different textures and comes in an elegant red and black packaging with the iconic magnetic click.

Eye & Brow Maestro

Eye & Brow Maestro

This is the ultimate multi-tasking product and can be used on brows, as an eyeliner, and eyeshadow. Some even use it to sculpt the face and contour. 

Maestro Mediterranea Fusion Blush

This one has a lightweight, fool-proof formula and the blush looks natural and effortless on the face. It has a mix of five non-comedogenic oils, including white lotus oil, which is used to give it that natural, glowy look. 

Eyes to Kill Excess Mascara

It gives you exceptional volume, ultra thickness, and eye-popping length because it comes with an oversized brush.

Opening hours: Mon – Sun: Open 24 hours

Indira Gandhi International Airport;Terminal 3

Latha Sunadh
Deputy Editor
When she's not trying on a new serum, researching on yet another classic fragrance and sharing lip balms with her 5-year old daughter, Latha Sunadh keeps it reined in with a nice song and a good book. Special skills include obsessing over handmade, home-made and handcrafted luxuries.