Our brands

    Playful, fun, and extremely addictive – these are the three reasons that allow Benefit Cosmetics to be part of our makeup routine. Known for their slick formulas, pigmented colours, and innovative ideas that are perfect for the multi-tasking women of today, Benefit has now launched five interesting and versatile products that we are in love with. The Insta-worthy packaging and high colour pay-offs aside, Benefit Cosmetics also works to create high-performance makeup. Here’s a look at the five stunning products that will take over our timelines this week. 

    What: Love Tint 

    If you’re a big fan of the cult Benetint lip and cheek tint, then rejoice because there’s a new, stunning bottle on the menu now. Just in time for the festive season, this fiery red hue is all about pigmented colour and beautiful sheen. Smudge-proof and non-drying, the applicator here is not brush-like the previous bestsellers but a doe-foot applicator. This long-lasting shade is perfect on every skin tone, especially Indian ones.

    What: Boiing Cakeless Concealer 

    The cake and baking references work beautifully with the Benefit aesthetic of fun cosmetics. Alongside their previous offering of the industrial strength brightening concealer in a pot, this new liquid concealer is all about good coverage for blemishes and discolouration. Shaped like a pencil, the packaging is its biggest strength, and we see how the formula glides on beautifully without getting cakey and powdery. Perfect for mature skin as well, the lightweight silky smooth feels come in 12 shades. What makes this formula special? The natural finish, and the fact that it’s waterproof. 

    What: Hello Happy Foundation

    This mini version is too cute to ignore. The Happy Hello foundation is an ode to hydrated skin, a trend that’s not slowing down anytime soon. Foundation with a side of hydration without the thick, cakey formula is how we see the future of makeup. The texture is smooth, light, and effortless, and also comes with a brightening effect. The coverage isn’t completely opaque – it’s medium coverage for all practical purposes – so it looks sheer and conducive to those who like to keep it minimal. The special blend of Photochromic pigments help brighten the skin while the flower acids attract moisture and boast radiance because they contain hyaluronic acid. The shade range is not nearly adequate – there are only 12 shades with 3 light, 5 medium, and 4 deep in the roster. 

    What: Roller Liner Eyeliner

    Fans of the Roller Liner Mascara will be happy to know that the pairing is now complete with the new Roller Liner Eyeliner in two basic shades – black and brown. This one’s a matte formula so expect a quick-dry formula. The precision tip is an added advantage because it provides you with the confidence to create sharp controlled lines and a super-smooth application. Long-lasting formula with a 24-hour lock-in, this one’s already a winner for us. 

    What: Cookie Powder Highlighter 

    A new highlighter powder named Cookie? Bring it on. Popular versions in stick in Watts Up and liquid formulas like High Beam have ruled our makeup boxes for a long time now. Gold Rush and Dandelion were pretty good, but Cookie seems to have taken glow to another level. The silky, smooth glow highlighter powder is in the shade of rose gold, which is perfect for Indian skin tones and comes with a beautiful fan brush to create HD-like looks. It’s finely milled and adds a subtle glow – we’re game. 

    All products will be available for purchase at Sephora and online this week. 

    Latha Sunadh
    Deputy Editor
    When she's not trying on a new serum, researching on yet another classic fragrance and sharing lip balms with her 5-year old daughter, Latha Sunadh keeps it reined in with a nice song and a good book. Special skills include obsessing over handmade, home-made and handcrafted luxuries.