2021 and no Kay Beauty launch yet? As far as we know, once the Kay Beauty bandwagon started, it was one stellar launch after another – from spectacular liners to stunning matte lipsticks. But fret not because within the month, we now have the biggest, most interesting beauty launch of the year from Katrina Kaif. The Kay Beauty Matte Compact – perhaps the biggest launch to date because we haven’t seen the star venture into foundations, concealers and compacts at all. It opens up a whole new dimension to the label – putting skin colour, inclusivity and shade range at the top.
The Kay Beauty Matte Compact is a long-wearing formula and is the first in the face category for the label – it gives you a flawless base, good coverage and a stunning finish. It also gives you a matte finish, a certain soft focus perfect for selfies and is heat and sweat resistant too.
And the fact that Kay Beauty is all bout skincare-infused makeup, a concept that’s getting more and more popular is an add-on. So each product comes with the goodness of Avocado Butter, Mango Butter, Hyaluronic Acid and Vitamin E – talk about enough and more hydration. Now we come to the most critical part of the launch.
Will Kay Beauty be inclusive with the shade range? The shade card launches with 10 shades suitable for light, medium, tan, and deeper skin tones. It’s a great place to start considering that India has the most types of skin tones. One touch of the powder and you know how light-weight and silky smooth it is on the skin and it finishes up matte with an HD finish, so no need to blot. It also comes with extra soft natural polymers for sebum control and is a blendable and buildable formula for all practical purposes.
And the shade card has kept in mind even the skin undertones Indian women come with – whether it’s pink, yellow, or neutral. The blurred effect is real, the powder is also designed to brighten and nourish the skin and imperfections are easily covered – that’s how this compact works. And as far the shades, there are three ‘Light’ and ‘Medium’shades and two ‘Tan’ and ‘Deep’ shades – definitely needs more shades, but this is a good start.
“Being someone who is constantly on the clock, with multiple shoots and makeup looks, a compact is a must in my vanity. It works as the final step after foundation and concealer for that flawless matte look we all crave. It really saves the day with its oil control properties, especially in this hot and humid weather, and gives me that perfect camera-ready finish, always! Our care ingredients containing avocado and mango butter reduces the appearance of spots and provide deep moisturization, while our hydration ingredients of Hyaluronic Acid and Vitamin E retains moisture and make the skin supple. Take your pick from 10 shades that are specially curated for all Indian skin tones, ranging from light to deep.” explains Katrina Kaif, on the launch.
“Matte Compacts will always be in demand, and with the launch of Kay Beauty’s new range, we wanted to offer the perfect matte formula. We worked hard to nail the right texture that helps you achieve a flawless, natural soft-focus effect as our aim is to always offer high-performance products. The slick, luxurious packaging is very travel-friendly and the shade label at the bottom makes it easy to find the perfect match,” adds Reena Chhabra, CEO, Nykaa Brands.
Kay Beauty is exclusively available on the Nykaa website/ app and across Nykaa stores pan-India. Priced at Rs 799.