In our eyes, Drew Barrymore can do no wrong. She’s acting, she’s producing, she’s even an entrepreneur who has ventured into the beauty category. Her cosmetics company, Flower Beauty, is all about affordable, fun, no-nonsense cosmetics that are also about empowerment. The fact that the products are cruelty-free, luxurious, and playful have made sure that they are now the fastest growing makeup brands in the US. Flower Beauty launches today on Nykaa and we’re so excited to see how the brand unfolds in the country. “I’ve always believed that beauty is for everybody, and that women everywhere should have access to great quality products at an affordable price. That has been our mission at Flower Beauty since day one, and now to be able to bring our story and products to women around the world is so incredibly exciting,” says Drew, speaking of the India launch. With products ranging from Rs 285-Rs 1,650, we found five cult products that you must try from the brand.
Flower Beauty Hydrasilk Lip Butter
The packaging of this lip butter is as luxe as they come. In three exciting colours – Poppy petal, Rose petal and Naked petal – the silky texture gives it a nourishing feel and the pen tip helps in application easily. It’s hydrating and glossy and has an intense colour payoff. Rs 850
Flower Beauty Shimmer & Shade Eyeshadow Palette in Golden
This palette is a bridal dream, with such great shimmers and golds that work wonders on Indian skin. The ten flattering shades are creamy and pigmented and a little goes a long way. The powders are known to have a lightweight, velvety texture, and when used with a wet brush, give a bold look. Rs 1,650
Flower Beauty Shimmer & Strobe Highlighting Palette
The Shimmer & Strobe Highlighting Palette from Flower Beauty is known to have a breakthrough strobing formula that works beautifully because of its high water content. It’s extremely creamy because of the fact that it’s been triple pressed so the velvety formula emerges. Talk about silky blending and high colour pigments that come with intensity. The shine is long-lasting and blurred to give the face a soft radiant filtered effect. Rs 1,550
This one’s Flower Beauty’s biggest, most popular product. Because of the way it is designed and looks, the blush reminds one of the reputed Milani ones but texture-wise, both are very different. The pots comes in four colours: Warm Hibiscus, Wild Rose, Sweet Pea, and Peach Primrose. The sheer coverage adds a certain je ne sais quoi, but the colours are not shiny or matte, blending in beautifully. Rs 965
Flower Beauty Lash Warrior Mascara
Another bestseller, the Lash Warrior Mascara is known for its lash volume, length, and definition. There is absolutely no clumping or creasing because the formula is great. The brush is the bigger deal: Called the Spiked Warrior brush, it separates the lashes and coats them beautifully. Rs 965
All images: Courtesy brand
Latha Sunadh
Deputy Editor
When she's not trying on a new serum, researching on yet another classic fragrance and sharing lip balms with her 5-year old daughter, Latha Sunadh keeps it reined in with a nice song and a good book. Special skills include obsessing over handmade, home-made and handcrafted luxuries.
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