How often have you walked into the gym and cringed looking at people wearing a full face of makeup? You might change your outlook soon. Brands are now creating makeup that is workout-friendly, meaning you can wear it through your spin class or Pilates without worrying about your skin getting patchy or breaking out. Here’s why women the world over are getting onboard the workout makeup trend.
Why makeup has a bad name when it comes to working out
The fundamentals about the effects of makeup and exercising are what have prevented them from co-existing. While exercise enlarges the pores of your skin, releasing sweat in the process, makeup is meant to stay on top of your skin; it blocks sweat when worn during a workout which leads to irritation, acne, and inflammation. It’s important for sweat to leave your skin to help regulate body temperature and then get washed off your face and body to avoid any bacterial infections. The few beauty products that have been traditionally workout-approved are a tinted sunscreen for when you’re outdoors, a lip balm, and possibly a brow pencil to make your arches look well groomed.
Say hello to workout-friendly makeup
Even though some brands may not market themselves as workout-friendly, makeup that is non-comedogenic or mineral-based is usually a better option to wear while working out as opposed to a thick, full-coverage foundation. Here are a few labels that are actually made for your workout sessions.
Puma X Maybelline New York
Early this year, Puma and Maybelline New York announced a collaboration for a line of makeup that you can wear when you exercise—it launches in the US this month. It includes five new shades of the SuperStay Matte Ink Liquid Lipstick, which is one of the brand’s most long-lasting formulas. Next up, four Matte + Metallic Eye Duo Sticks in metal hues and reds and purples so you can experiment with your eye makeup looks. While these two products come with multiple shade options, the collection also features a Color + Gloss Face Duo Stick, a chubby stick with a highlighter and blush, the Knockout highlighter in a champagne colour for the perfect glow, and of course, the Smudge-Proof Mascara in Black to keep your lashes looking on point at all times. With the athleisure trend now becoming a lifestyle choice, makeup that helps support it is definitely a step in the right direction.
Clinique was one of the first to foray into the workout makeup space with their CliniqueFIT range of products that launched last year. The allergy- and endurance-tested line comes with eight products addressing everything from your makeup to skincare needs. The collection includes a Workout Face + Body Hydrating Spray to cool your skin, 24-Hour Mascara, Workout Makeup Broad Spectrum SPF 40 for a lightweight coverage that lasts for 12 hours without clogging your pores, and a Lip + Cheek Flush for a hint of colour. There is also a Post-Workout line, which includes a Workout + Go Dry Shampoo, Face + Body Cleansing Swipes to clean up, Neutralizing Face Powder for the redness, and a Mattifying Moisturizer to combat excess oil.
Another brand that joined the athleisure makeup bandwagon was Covergirl with a range of long-lasting liquid eyeliner, foundations, a setting mist and a mascara. It’s pretty evident that workout makeup is on its way to become a new normal—and a whole new aisle of products that are made for your gym bag.
Eyeko and more
Apart from these collections, a lot of beauty brands also have individual products catering to working out. SportFX has a Time Out Face Mist and Fix that helps prep your skin for makeup once you’re done working out by supplying it with antioxidants and cooling menthol. Eyeko now has a Yoga Waterproof Mascara, which has a water-resistant formula that is also infused with antioxidants and Matcha Green Tea so you can wear it everyday, asanas or not.
What you need to do after you workout
You could be using the most exercise-friendly products on your face while you workout, but once you’re done, they need to come off. Don’t mistake a workout foundation to take you from MMA to brunch—it needs to be cleaned off. While wipes are a lazy hack, there’s no better way than using a makeup remover and following it up with a gel-based face wash to get rid of all forms of dirt and grime. Then, use an alcohol-free toner or a spritz of rose water to minimise your pores and give them another cleanse. Follow this up with a lightweight moisturiser to restore hydration to your skin and then use any makeup if you need to.