Very few makeup artists become entrepreneurs with their range of cosmetics to show off on a shelf at Sephora. Take, for instance, Pat Mc Grath with Pat McGrath Labs or Charlotte Tilbury cosmetics, or even our current favourite Patrick Ta, who have amassed great popularity in beauty circles for quality and creativity. Joining them is Hong Kong-based makeup artist of Indian-origin Natasha Moor whose lipsticks have become a must-have in every makeup bag.
Before the coronavirus crisis, professional makeup artist and entrepreneur Natasha Moor, also known as Natasha Sajnani, travelled around the globe every two days, with clients to prepare their faces for important photoshoots and wedding celebrations.
The former public relations exec had always had a flair for makeup and was often complimented for her prowess as she attended mixers with a flawless face. After studying a six-week professional course, she dove into bridal makeup and launched her first venture, Facetools, a line of luxury makeup brushes, over seven years ago.
Having been bullied at school, Moor felt the need to rally a message of self-empowerment with her work, pushing through the misconception that makeup was only about superficial beauty. “After my first three brides, they looked at themselves in the mirror with pride, and they would say to themselves, ‘wow, I’m beautiful.’” She discovered the same result when she volunteered at a women’s shelter in Los Angeles, helping to give mini makeovers to women who were recovering from drug abuse or were victims of human trafficking.
“How can I make everyone feel beautiful without having to do everyone’s makeup?”, was the next question that haunted Moor. Inspired by the power to bring confidence and empowerment to women with her touch, she launched Natasha Moor Cosmetics and now retails at Sephora Singapore, Hong Kong, Philippines, and Malaysia.
Centring on the all-essential lipstick, the brand features 52 items since its inception over two years ago. Rather than selling luxury makeup brushes that you buy once and use forever, she introduced a more novice-friendly makeup collection. “Even if you rarely use makeup, one thing you probably have is lipstick,” she says. It also focuses on female empowerment, starting from its lipstick names that switched the typically played-up sex appeal in the wider cosmetics industry for phrases such as “Gamechanger”, “Boss” and “Legacy.”
Just when Moor was poised to launch her brand at some of America’s top retailers, COVID-19 struck the global economy. She fell ill to the virus after travelling back to Hong Kong from a business trip to Europe. Having spent 34 gruelling days in the hospital, she tried to make the best of an awful situation. “If I didn’t have the love and support of my family and friends, I wouldn’t have been able to make it without some sort of depression.”
Between keeping up with her business from a hospital bed and coping with the anxiety of waiting for test results, the silver lining was that she was able to finally find time to rest, reflect, and connect with her social media followers on favourite makeup tips. Check out her IGTV videos, and there’s everything from taking care of tired skin to making sure your skin is hydrated and how to apply concealer. The good news though is according to her Instagram page, India will see Natasha Moor cosmetics lining our shelves soon in October 2020. As we’re waiting with bated breath, we caught up with Moor for an impromptu chat and asked her a few fun questions.
What was your first job?
As soon as I graduated from a university in London, I worked in Hong Kong, helping to start up an entertainment company — Royal Media Entertainment Group. It was incredible as I was thrown into the deep end of luxury brands at such a young age.
What is your life motto?
No matter what happens, never give up. Everything happens for a reason.
Who is your role model?
I believe in mentors, I believe in feelings inspired by certain people, but I do believe that no one is YOU, and that is your power. I don’t believe you should aspire to be anyone but the best version of yourself. My goal is to continue to manifest a better image of myself, and that would be my role model.
What is your drink of choice?
Red wine — a nice, full, Bordeaux!
Are you a morning person or a night owl?
A night owl for sure. That being said, I barely sleep because of all the time zones I’m speaking to for work.
Which phone app do you think more people should know about?
LIFE — it’s an intermittent fasting app that has really helped me get on track with my fasting and health goals.
If you could only eat one thing for the rest of your life, what would it be?
My all-time special spinach salad. It’s made with nuts, berries, cheese, avocado, any choice of protein (chicken, egg, fish, ham), a touch of balsamic vinegar and olive oil, cayenne pepper, lemon, salt and pepper. It is simple to make and so yum. It’s got fat, veggies and protein, and can be whipped up in five minutes.
How often do you prepare your meals?
Pre-COVID I was on a flight every week and living out of hotels and a suitcase. So, unfortunately, cooking wasn’t much of an option for me. When I got to Hong Kong, and it was the self-quarantine period, that was the one thing I was excited to do — cook. Then, of course, I got hit by the virus and was in the hospital for 34 days, but was lucky enough to have my dear health coach Mayuri Punjabi and my darling mom make special meals for me every day, sent it to the hospital so I could at least enjoy some nourishing food.
What is your biggest guilty pleasure?
A yummy, gooey, chocolate chip Nutella ‘brookie’ (half cookie half brownie)!
What is the top destination on your bucket list?
There are too many places I want to go that I haven’t yet been to. I think the most shocking one has to be in Tokyo! I can’t believe I still haven’t been and I would love to go!
What is your greatest fear?
It used to be being alone — now, I think it’s changed to not living life to the fullest, and not appreciating every moment. Happiness is the ultimate goal.
Which moment in your life would you most like to relive?
December 2019, I flew to Curaçao, the Caribbean Island to meet my boyfriend’s whole family. That for me goes down in history as one of the best trips and moments of my life — so filled with love and SO what I need in life!
What is your unique party trick?
I used to be a prankster and would always mess with different accents.
What is your favourite scent in the whole world?
I love a mix of jasmine and oud, I mix the two together to get a musky, masculine scent with just a touch of floral for a feminine feel.
Who is the best teacher you’ve ever had, what is one important lesson that they taught you?
Life. It can be so unpredictable, a rollercoaster. Some days you’re at a complete low, and some days you’re so happy that you don’t believe it’s real. I think what’s important is to learn to appreciate yourself and love yourself and be dependent. It’s easier said than done. It’s always important to find happiness in what you do, if something gives you negative energy, cut it out.
If you could invite any five people in the world to your dream dinner party, who would they be?
I would want to meet people who have made a positive impact in this world: Ellen Degeneres, for how much happiness she’s spread; Oprah, for how she’s built an empire while helping people at the same time; Will Smith, for being so entertaining and positive; Dwayne Johnson, for his amazing sushi platters, incredible vibe, fitness motivation and dedication; and the last person will be my best friend and soulmate because I would not want to miss dinner without him.
Have you ever experienced love at first sight? Tell us about it.
Yes! I met my soulmate not too long ago and you just know from the start that this is what you’ve been waiting for all your life. It was hard at first to distinguish if it was love or if I was just super attracted to him (because of his insanely good looks), but only a few days into meeting him I realised it was his heart I was in love with and that for me was the best feeling. It’s just so nice to not only have a partner but a best friend that I can share everything with and have no judgements from him whatsoever.
Would you rather never be alone for a single moment, or be alone for the rest of your life?
I would rather never be alone for a single moment. I don’t need to have so many people, just quality. I’m a baby at heart that needs a lot of love, so being alone would make me unhappy. That being said, you shouldn’t rely on anyone to make you happy, but it’s important to have people in your life that add to your happiness.
What is the last dream you remember waking up to?
Walking into a big store with Natasha Moor Cosmetics displayed in the most incredible, shiny, and eye-catching way.
If you could live anywhere else in the world, where would it be?
Los Angeles! I love the vibe, the people, the energy, and the work potential for me to build my brand.
What is your typical Sunday like?
Nothing about me is typical. I’m used to working most Sundays, with all the weddings I was doing and flights I was taking. I remember at one point I forgot what public holidays and Sundays felt like. I guess the ideal Sunday would be to wake up late, get a workout in, chill out with family, spend time laughing and watching TV.
Where do you go when you want to be alone?
Either at the gym or hot yoga. The sweat makes me think, refreshes my mind, and puts me in a positive space.
Do you have any favourite tattoos or special birthmarks? What is it?
Yes, I have quite a few. Every time something big would happen in my life, I would get something meaningful. It started with graduating high school, then being independent, getting freedom, signing a contract with my factory, and just recently meeting my soulmate — we got matching meaningful ones, and that’s my favourite. I also have one that most people see on my forearm that says, ‘sky above, earth below, fire within.’
What is the one movie everyone should see?
Serendipity — my favourite!
The story first appeared in Lifestyle Asia Hong Kong.