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    Did you know that the annual bulk weight of NARS Orgasm blush sold is equivalent to that of a Lamborghini? For many of us, the legendary Orgasm blush is the first thing that comes to mind when we think of the brand. Having established themselves as a cult favourite, the cosmetics powerhouse is celebrating their 25th anniversary this year. A quarter-life crisis for some, this is a hugely impressive feat considering the competitiveness of the beauty market today. When you’ve got a product as big and iconic as the Orgasm blush though, well, everyone hopes you’ll last a long time (no sniggering, please).

    Still, it’s not just the provocative names and the irreverent colours of the products that make NARS stand out. The brand consistently produces high-impact, long-lasting cosmetics that feed confidence to women. This year, NARS celebrates 25 years of these achievements. They’ve released an Iconic Lipstick Collection — a huge collection of 72 lipstick shades, which is their biggest ever range. 12 of these are in special limited edition red packaging and are the first 12 shades Francois Nars released back in 1994. The other 60 are an incredible range of vivid mattes, satin nudes, and sparkling sheers. It’s pretty much impossible to choose a favourite, but here are a few to start licking your lips at.

    [All images courtesy of NARS]

    The Iconic Lipstick Collection

    The NARS team have been working overtime for sure, because this 72-shade lipstick collection is the most extensive from the brand yet. It ranges from natural everyday hues to bold, fashion-forward, and more experimental bursts of colour. The Iconic Lipstick Collection is so called because it captures the revolutionary character of Francois Nars and his brand. Always known for their fun and sometimes provocative names, the NARS lipsticks from the Iconic Lipstick Collection continue this playful spirit with names like ‘Start Your Engines’ and ‘Inappropriate Red’.

     

    The seductive sheers
    The sensual satins
    The must-have mattes

     

    The formula

    The 60 captivating shades in matte, satin, and sheer come with a special innovative formula. The lightweight texture for all finishes gives that smooth glide that makes application super easy and comfortable. Not only that, you also get a really intense colour even from just the first swipe across your lips. The colour purity is notoriously long-lasting and doesn’t dry out.

    NARS-Iconic-Lipstick-Collection

    The benefits

    A key ingredient you should know about is the Passion Fruit Seed Oil contained in the lipsticks. A beauty favourite, this oil is known to improve your lips’ vitality. There’s also Moringa Seed Oil that helps to preserve and enhance colour vibrancy.

    NARS-Iconic-Lipstick-Collection

    The packaging

    Specially designed for the occasion of their 25th anniversary, the 60 shades come in a black matte soft-to-touch case embossed with the white NARS logo. The special 12 original shades come in the same case but in a limited edition red.

    NARS-Iconic-Lipstick-Collection

    The how-to

    The NARS Iconic Lipstick Collection is available now online and at all NARS beauty counters. Not available yet in India, but you could pick it up on your travels.