Our brands

    Few things give us as much joy as new Nudestix stash ready to get into our makeup bags this party season. The cult beauty label, headed by three spunky women, an ex-M.A.C Cosmetics product developer and expert, Jenny Frankel and her two cosmetics-obsessed daughters, Ally and Taylor, both who actively take part in everything Nudestix – from formulation to roll-out plans to marketing. The label that launched in 2019 with some of its best products in India has been slowly gaining popularity among Youtubers and Instagrammers alike, all thanks to Sephora India

    We’ve tried out our favourite products when the label introduced us to a bunch of great goodies: the lip crayons that come with a creamy matte formula, the mascara – liner combo that made multi-tasking a lark and of course, the eyeshadow sticks that have made our festive season look as beautiful as our makeup. Now, the brand has decided to launch their four biggest bestsellers at Sephora this year and the fact that these are massively popular in the west, makes them perfect to invest in this party season. One must also note that Nudestix is a label that hardly ever goes crazy, its daily essentials for intelligent, multi-tasking consumers who like it effortless, easy and simple. Take a look at the versatile ones they launched this month and our reviews of each. 

    Nudies Bloom

    Shade to pick up: Poppy girl 

    Created by Mary Phillips, a popular makeup artist known for her effortless-chic looks on Kendall Jenner and Chrissy Teigen, this multi-purpose crayon has been a  rage this year on every makeup vlog. First up, it has a creamy, almost natural texture and your cheeks glow with the dewiness. So this brightening balm can be used in multiple ways – as an eyeshadow, blush and lip balm. It is of course, longwearing and water-resistant and comes in four amazing hues: Cherry Blossom Babe (bright pink, rose), Tiger Lily Queen( coral- very bright), Sweet Peach (peachy, almost orange) or Poppy Girl ( a red-coral, perfect for Indian skin). created by celebrity makeup artist Mary Phillips. Known for creating beautiful makeup The reason it works beautifully on busy girls begins with the fact that the balm comes with a  makeup brush on the other side – that means, blush, brush and go. And the finish is wet, glow-y and dewy – perfect for adding a little warmth to your look this season. Price: Rs 3,500

    Nudies Bronze

    Shade to pick up: Sunkissed

    Heard of matte bronzers? Well, it’s high time because these Nudestix color sticks are known for that healthy, chiselled look a la Kim Kardashian. It’s yet another creamy formula that sinks into the skin instead of lying on top unlike a powdery version. Again, they are versatile and come with a brush for that instant swipe-and-go action. They come in three beautiful hues, Bondi Bae ( a crowd-fave), Deep Maple Eh and Sunkissed. Sunkissed was a shade that came closest to Indian skin and the fact that it’s super comfortable on our skin makes it a worthy contender for the best bronzer this year. Price: Rs 3,500

    Tinted Blur

    Shade to pick up: According to your skin tone 

    Long-awaited launch this one, what makes it a good buy is the fact that the colours fall into a full spectrum of Indian skin tones – fair to wheatish to dark.If you are looking out for a no-makeup makeup look that’s mostly natural and easy, then stick to the tinted blur stick. It’s got a creamy texture, works like a concealer stick and has a tinted effect. The end result: flawless skin with a buildable formula. The light-reflecting mineral stick blurs and smoothens the appearance of blemishes, discolorations, lines and pores and above all, it’s matte.  The colours are around 10 so you can pick a hue that fits you and they come with light coverage, perfect for touch-ups. The ingredients are non-drying coco and green tea, the perfect emollients that not only hydrate skin, but also keep it looking dewy. Price: Rs 3,200

    Glimmer Hi-Lite 

    Shade to pick up: 24K Goddess

    This might as well be the most unique product we have laid our hands on – the magnetic glimmer is all about matte, high-finish glow. It’s a highlighter that is so luminous it can blind you. And not just on the face, you can use this all over your body. The texture is creamy, velvety and dewy and it settles into a beautiful matte. One great hack is to use it as a lip topper and even as an eyeshadow this party season. 

    Take your face makeup to the next level when you use this velvety, buildable formula on your cheekbones, brow bones and the inner corners of your eyes. Or, use them as an eyeshadow, or on top of a matte lipstick to make it metallic. The universally-flattering shades are 99% Angel ( a beautiful, soft pink), 24K Goddess (love this, pure gold finish) and Bronzi Babe ( a luminous bronze gold).  Price: Rs 3,000

    Latha Sunadh
    Deputy Editor
    When she's not trying on a new serum, researching on yet another classic fragrance and sharing lip balms with her 5-year old daughter, Latha Sunadh keeps it reined in with a nice song and a good book. Special skills include obsessing over handmade, home-made and handcrafted luxuries.