There’s a real good reason why culture influences style. We’re already embedded in a multitude of TV shows, movies and sitcoms thanks to Netflix and Amazon Prime and that inspiration and obsession now moves into our wardrobes. That brings us to three amazing makeup collaborations that are taking the internet by storm. From GoT goodness to Aladdin madness and blushes with Avengers logos – this is a trend that will quirk up our beauty closets this season.
Sephora X Marvel
This year, it’s all about the Marvel Cinematic Universe with Captain Marvel and Avengers Endgame. So, Sephora has joined forces with Marvel for an exclusive collection that’s all about shimmer and shine with holographic additions and bold colours. There are nine Marvel-themed products, which include both makeup and skin-care – from a popular Black Panther Highlight Palette to Marvel Heroes Metallic Eye Shadow Palette, a fun brush set and even a Thor Eye Shadow Palette. There’s no word out on when the collection is due to hit Sephora India shelves, but it’s already sold out in Sephora Thailand and Sephora China. Our favourite though, is the Captain America shield-inspired blusher and the Marvel Heroes Mini Kiss Me Balm Trio – such good additions to carry around. And not just makeup, there’s skincare too in the form of Marvel Heroes Invisilk Face Mask Set.
MAC X Aladdin Collection
One little detail that we cannot get past: The blue CGI Will Smith genie in the trailer of the newest animation movie, Aladdin. But there’s a collaboration that’s sure to get us all fired up: The Disney Aladdin Collection by M.A.C that comes with three amazing products – one for each wish. This one will be launched just ahead of the opening of this new Guy Ritchie-directed film so expect it to hit us in the fag end of May. What we can assure you though is the details that will make Indian fans jump with joy. You already know that there is a lot of gold involved, pretty ornate packaging, some great precious metallic additions and Jasmine-inspired jewel-tones. A little birdie does tell us that the collection will include some interesting ideas from a warm-toned blush called Your Wish Is My Command to a magenta lipstick called Whole New World and a shimmer eye shadow palette called Jasmine that has too many golden shades to count. What really makes us happy is the gold packaging that’s both luxe and stylish.
Urban Decay X Game of Thrones
This is going to be a good one with two of our favourite labels coming together to recreate history – new-age label Urban Decay and the finale of Game of Thrones season 8. Timed perfectly to launch in April when the series is out, this collection is sure to find fans all over the world. We know Urban Decay is not available in India but if shipping it out works, you should sign up for their newsletter to keep tabs. The hints about the collection though include a bejewelled green eye shadow on a model alongside a subtle blurry lip. What we do know though is that the packaging is in tune with the style – because the Game of Thrones-aesthetic is just that punchy with dragon egg textures and white winter references. Dragon-inspired makeup, here we come.
Latha Sunadh
Deputy Editor
When she's not trying on a new serum, researching on yet another classic fragrance and sharing lip balms with her 5-year old daughter, Latha Sunadh keeps it reined in with a nice song and a good book. Special skills include obsessing over handmade, home-made and handcrafted luxuries.
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