Sephora India has been at the forefront in India bringing in some of the best beauty brands from around the world to our doorstep. And this time, the brand hit it out of the park with a label that is sure to make any makeup lover go weak in the knees. Anastasia Beverly Hills has launched in India at Sephora with much fanfare and the cult label is retailing out some of it’s bestsellers from today. What don’t we know about Anastasia Beverly Hills? The eyebrow queen as they call her, Anastasia Soare has been creating full and beautiful eyebrows for years with her patented Golden Ratio Eyebrow Shaping Method – a technique that is known to create the best brows on modern gals.
This, combined with her particularly compelling brow products has made ABH a label to look out for. What exactly is the Golden Ratio? It’s in its truest sense a mathematical formula that uses – the ancient principle of Divine Proportion or Phi on the most neglected part of our face – brows. It works on the principle that brows ought to be shaped according to an individual’s bone structure, designed to deliver balance and proportion as unique as the individual. Phi, on which this works on, is associated with aesthetic perfection. If you’re looking to know how to work this, do check out the hundreds of videos that Anastasia puts out on Youtube.
But apart from that, the new-age brow-centered label is known to bring balance into beauty with their first-of-its-kind products that look out for classic, structured eye makeup. Whether it’s brow color, eyeshadow formula, and contouring, this is one label that is about artistry. As the label launches in India this week, we bring to you, the top 5 iconic products to own from Anastasia Beverly Hills.
Modern Renaissance Eyeshadow Palette, Rs 4800
A cult favourite that broke the internet, this warm-toned palette is every makeup lover’s dream. Eyeshadows are highly pigmented, blend out well and have the best real girl shades – something you can wear everyday. The best bit about it are the shades that are versatile and the kit does not have one shade that is not wearable. The colour payoff is high and the texture stays on. We also love the very popular Norvina Eyeshadow Palette, for those obsessed with mermaid eyes but if you really had to pick one, the Modern Renaissance is the more practical one of the two. There are 14 shades that go from neutral to berry tones with a few warm ones in the middle. We especially love the Golden Ochre and the Primavera, and extremely partial to Warm Taupe and these shadows are crease and fade-resistant too.
Dip Brow Pomade, Rs 2280
We’re big fans of the pomade formula only because it stays put and is fuss-free. It’s smooth, smudge-free and waterproof – a kind of all-in-one brow product. Versatile and multitasking – it creates clean, defined brows and also works as a primer.
ABH Lip Gloss, Rs 1900
If you onto the newest iridescent lip gloss trend, look no further than this ABH lip gloss. It’s fully pigmented, shiny with tiny shimmer particles and weightless lip gloss that comes both in lacquer and luster finishes. We recommend the luster ones more only because they are in trend and with hues like Venus that comes in dazzling gold and pink reflective sparkle alongside Freya in gold and pink reflective sparkle, it’s a party everyday.
Dip Brow Gel, Rs 1200 for a mini version
If you’re a sucker for immaculate, high-performing packaging, then you can’t look away from this shiny gold gel that is very popular. It’s highly-pigmented and long-lasting, alongside a powerful waterproof formula – it’s the pomade, but in gel form. Lasting for up to 12 hours, it also gives you a natural finish, all thanks to 11 shades.
Sugar Glow Kit, Rs 2800
Highlighters are again another Anastasia Beverly Hills staple and the most popular one of the lot is the Sugar Glow Kit that comes with shades like Marshmallow/ Gumdrop/ Butterscotch/ Starburst that are all, brown-girl friendly as well as very versatile. We know that the Anastasia Beverly Hills x Amrezy Highlighter is a winner but this one ticks all the boxes only because though they may give you the same effect, they come in a variety of colours. They are highly luminous and come with a buildable metallic-lustre formula, And the best part? They can be used on top of the lips too. This one is yet to launch in the Sephora store, and we’re waiting on that.