With new beauty products overtaking the market and our Instagram feeds, it’s easy to get swayed by the pretty packaging and fun catchphrases. But there are still cult beauty products that have stood the test of time and managed to stay on our beauty shelves for decades. It’s not just the formulations that have been tried and tested, but the legacy as well. Here’s our round-up of the best makeup products that have played a significant role in beauty regimes all over the world.

Foundation: Estee Lauder Double Wear Stay-In-Place Foundation, Rs 3,300

 

This is one of the best-selling, full-coverage liquid foundations. It stays on for hours, making you look light and fresh despite a full day’s hustle. Besides the formula, we also love that it’s oil- and fragrance-free. 

What makes it timeless: 55 shades and a 24-hour staying power.

Concealer: Cle de Peau Beaute Concealer, Rs 5,000 (approx) 

Clé de Peau in Japanese means ‘key to beautiful skin’, which should give one enough idea about this product’s skincare benefits. This award-winning stick concealer is known for a natural finish and also comes packed with SPF to suit new-age needs. 

What makes it timeless: Its power-packed formula contains rosa fruit extract and green tea.

Illuminator: YSL Touche Éclat, Rs 2,500 (approx)

One stick of YSL’s Touche Éclat is sold every 10 seconds, making it one of the world’s most-loved and bought beauty products. The gold applicator pen is not just a multi-tasking concealer but also a highlighter. What’s more? It’s a product Meghan Markle swears by.

What makes it timeless: It highlights your face without any shimmer, giving it a natural look.

Classic Red Lipstick: Dior Rouge No. 999 (Rs 3,200 approx) and Chanel Rouge Allure Luminous Intense Lip Colour in Pirate Rs 3,200 (approx)

Rumour has it that the original No.9 debuted at Dior’s first runway show. The formula has since changed with extra digits, but this universally flattering shade of red remains the brand’s best-seller to date. Chanel’s most popular hue is Pirate, which was formulated to look exactly like the shade of red that Coco Chanel wore and favoured. 

What makes them timeless: Its classic and evergreen look.

Blush: NARS Orgasm Blush, Rs 2,200 (approx)

Making waves because of its name, this universally flattering shade will make you look naturally flushed. The ultimate authority in blush, we love its weightless texture and flattering pigment. 

What makes it timeless: The silkiest formulation and the superfine micronized powder pigments.

Eyelash Curler: Shu Uemura Eyelash Curler, Rs 1,700 (approx)

Loved by makeup artists, beauty addicts, and celebrities alike, this simple eyelash curler is said to be the only one in the business to stay consistently on top. The product’s upgraded silicone pad gives the best, most optimum curl. 

What makes it timeless: It gives incredible curl and length to all eye shapes.

Nail polish: Essie ‘Ballet Slippers’, Rs 650 (approx)

An iconic shade that has been trademarked, this is the ultimate nail paint for natural, polished-looking nails. Known as the safest shade in the manicure stable, it’s nearly 36-years-old. 

What makes it timeless: It is said that in 1989, Queen Elizabeth’s hairdresser wanted a bottle of Ballet Slippers pink polish to be sent to Buckingham Palace.

Eyeliner: Lancome Artliner, Rs 2,200

The top two reasons (among many) why this is our cult favourite liquid liner – it’s long-wearing and incredibly easy to use.

What makes it timeless: Makes a great cat-eye.

Lip balm: Smith’s Rose Bud Salve, Rs 500 (approx)

Not only does the vintage tin packaging reflect the heritage of the century-old brand, but this rich, moisturising product has garnered cult status for being more than just a lip balm – it can also be applied on the elbows and knees. 

What makes it timeless: This multi-purpose product has found a place in the archives of Smithsonian’s National Museum of American History.

Mascara: Diorshow Mascara, Rs 2,200 (approx)

Formulas have come and gone, but this one still remains the holy grail for mascara lovers. This micro-fibre enhanced mascara helps make lashes lengthy and bold without clumping.

What makes it timeless: The new Diorshow Mascara uses Dior’s revolutionary patented air-lock wiping system, which keeps mascara fresh until the last use.