Lifestyle Asia Logo
Style
Food & Drink
Travel
Culture
Beauty & Grooming
Weddings
Gear
Most Trending
Stunning statement jewellery pieces created by luxury fashion houses to own
Most Recent
White-washed: The coolest white sneakers to buy in India
  • Fashion
  • Watches
  • Jewellery
Most Trending
Homemaker to celebrity: How Chef Asma Khan got the world eating out of her hand
Most Recent
15 bars and restaurants in Goa that need to be part of your year-end vacation
  • Dining
  • Drinks
  • Reviews
Most Trending
How to Christmas at Covent Garden, the cultural hub of London
Most Recent
Looking to unwind? Head to the eco-friendly Karma Chalets in Gurgaon
  • Destinations
  • Hotels & Resorts
  • Exploring China with SQ
Most Trending
This new exhibition in Delhi traces Hermès’ love affair with the colour red
Most Recent
Let’s hear it one last time for 2019: All the new music to listen to
  • Entertainment
  • Architecture
  • Events
  • Art & Design
Most Trending
Stock up: 7 celebrities who launched beauty brands in 2019
Most Recent
Why Pantone’s classic blue will rule makeup palettes in 2020
  • Grooming
  • Makeup
  • Skincare
Most Trending
The best under-the-radar lehenga labels for bridesmaids in 2019
Most Recent
We got you the essential playlist for 2019 Indian weddings
    Most Trending
    This homegrown clean beauty brand is making waves for its organic lipsticks
    Most Recent
    Bangkok’s luxury condominium Beatniq cultivates a uniquely you lifestyle
    • People
    • Wellness
    • Property & Interiors
    • Luxe Living Asia
    Most Trending
    Jaguar F-Type gets a sleek and sporty redesign for 2021 model year
    Most Recent
    Finally, BMW shows us their vision for electric urban commute with the i4 tech
    • Tech
    • Motoring
    Most Trending
    Jaguar F-Type gets a sleek and sporty redesign for 2021 model year
    Most Recent
    Finally, BMW shows us their vision for electric urban commute with the i4 tech
      • ind
        • BK
        • PAR
        • PAR [CN]
        • KL
        • SG
        • HK
        • IND
      • Search
      This homegrown clean beauty brand is making waves for its organic lipsticks
      Sort & Filter
      Close Filter
      Sort By
      Date
      Relevance
      Filter By Category
      All Categories
      All
      Style
      Food & Drink
      Travel
      Culture
      Beauty & Grooming
      Weddings
      Living
      Gear
      Apply
      Filter By Location
      india
      All Countries
      Why Pantone’s classic blue will rule makeup palettes in 2020
      Beauty & Grooming
      Stock up: 7 celebrities who launched beauty brands in 2019
      Beauty & Grooming
      Ingredient 101: Why Retinol is the only skincare ingredient for anti-ageing
      Beauty & Grooming
      Lifestyle Asia Logo
      ind
      This homegrown clean beauty brand is making waves for its organic lipsticks
      Back
      All  Style
      • Fashion
      • Watches
      • Jewellery
      Back
      All  Food & Drink
      • Dining
      • Drinks
      • Reviews
      Back
      All  Travel
      • Destinations
      • Hotels & Resorts
      • Exploring China with SQ
      Back
      All  Culture
      • Entertainment
      • Architecture
      • Events
      • Art & Design
      Back
      All  Beauty & Grooming
      • Grooming
      • Makeup
      • Skincare
      Weddings
      Back
      All  Gear
      • Tech
      • Motoring
      • Kuala Lumpur
      • Paris
      • Paris [Chinese]
      • Hong Kong
      • Bangkok
      • Singapore
      • India
      • Facebook
      • Twitter
      • Instagram
      Sort & Filter
      Close Filter
      Sort By
      Date
      Relevance
      Filter By Category
      All Categories
      All
      Style
      Food & Drink
      Travel
      Culture
      Beauty & Grooming
      Weddings
      Living
      Gear
      Apply
      Filter By Location
      india
      All Countries
      Beauty & Grooming
      02 Jul 2019

      This homegrown clean beauty brand is making waves for its organic lipsticks

      Latha Sunadh Deputy Editor
      Standard Article Hero
      Trending Now
      Weddings
      We got you the essential playlist for 2019 Indian weddings
      Read More
      Style
      White-washed: The coolest white sneakers to buy in India
      Read More
      Style
      Stunning statement jewellery pieces created by luxury fashion houses to own
      Read More
      Beauty & Grooming
      Why Pantone’s classic blue will rule makeup palettes in 2020
      Read More
      Created with Sketch.
      Sign up for our newsletter to have the best news and reviews from Lifestyle Asia delivered straight to your inbox.

      Skincare and makeup that nourishes and is perfect for Indian skin? That’s Luaer for you. The brainchild of Pallavi Mohoni, a chemical engineer by profession (who worked very hard at creating a conscious and holistic lifestyle for herself), Luaer’s range of five lipsticks focus on being clean, comfortable, and conscious – ideal for the new-age millennial. From nude to deep reds, each of these shades are tried tested and created for Indian skin tones for four years. The clincher? Names in Urdu that read like poetry – take for instance the very pretty brown, Ahi, which we tried. It was buttery soft and highly pigmented – a true nude for Indian skin tones. Then there’s Rewa, Noon, Imaan and Eka, all stunning and some of them were even spotted on the Instagram stories of many a Bollywood star.

      It was while studying in America that Mohoni realized she wanted to do something in the beauty space. Her great grandmother, a lady of immense poise and timeless beauty, was also a beauty alchemist who used to create her own formulations, based on recipes handed down the generations. “So I wanted to build a beauty brand that not only used these natural sources but helped nurture and preserve these wonderful beauty recipes created in the lifetime of my great grandmom to counter the ephemeral, and at times detrimental, effects of modern day chemical cosmetics,” explains Mohoni.

      Luaer

      So Mohoni took on the challenge of creating a clean beauty brand, one that is minimalistic but potent. The research concentrated on creating specific makeup solutions for Indian skin tones and bodies. Luaer started in 2017 with the intention of creating a new space in the Indian beauty. The name Luaer means ‘glow’ in French, pointing to the inner radiance we are all born with.

      Beauty & Grooming
      The ultimate skincare routine for dry skin is here (*With killer ingredients & more)
      Read More

      The label also recently launched their makeup remover – also very effortless, effective, and clean. The label has been conscious in its approach, creating products that take time and don’t read like a laundry list of offerings. “Luaer is a brand born out of reverence for all that is natural, and our strong belief that beauty should be enduring as opposed to being transient,” explains Mohoni. We spoke to her at length about the work.

      Luaer
      What makes Luaer different?

      Honesty of thoughts and values, consistency of actions, and respect for the sagacity and intelligence of our customers. Knowing the damage inappropriate chemicals can do to your skin, I’d always dreamt how nice it would be if we had cosmetics which nourished your skin instead.

      Tell us a bit about the bestsellers.

      Rewa and Ahi are our best-selling lipsticks. Choice of the shades came from a whole lot of trials I did with different Indian skin types and tones. With my first five shades I wanted to introduce all the hues a woman must have. It was also important for us to make shades that worked for all Indians. Although we only have five shades so far, there’s definitely something for everyone.

      Pallavi Mohoni
      Pallavi Mohoni, Founder of Luaer
      Where does Luaer stand in terms of sustainability? 

      Sustainability is the very essence of our brand, its birth came about due to our strong belief that beauty is enduring and sustainable. All of us are naturally beautiful and our lipsticks only play a small part in underscoring this inner beauty. And what better than use natural ingredients for this, as did my grandma.

      When we launched, our packaging was also one of the things we focused on to bring out the element of sustainability. We work with a local paper recycler who supplies us with the paper we need to pack our boxes.

      Luaer

      Who is the Luaer customer and what is he/she looking for in beauty?

      The Luaer customer is a mindful and conscious person who understands the importance of using clean ingredients, someone who knows that beauty is within, and makeup is just a way to enhance that. The Luaer customer is also very proud of her roots.

      Beauty & Grooming
      The top 5 Huda Beauty products that are best for Indian skin
      Read More

      Luaer

      How is it building a lip product from scratch? 

      It’s probably one of the toughest makeup products to start with because it’s essentially a mixture of oils and waxes. To make it perfectly soft but also hard enough to stay on a stick is another challenging affair. Developing a lipstick which did just that and did not cost a bomb was the biggest challenge I faced.

      Being a chemical engineer myself, it did not take me long to figure out substitutes for the typical chemicals that go into a lipstick, but to get the proportions right so that it would deliver on desirables like smoothness, gliding ease, long-lasting and run-free colouring etc was a challenge. This meant long hours and days of exacting trial and error.  I’ve been on this since 2014 and it has taken time to perfect the formulations through trial and error.

      You can buy Luaer at the parent site, Begin Again. Lipsticks start at Rs 900

       

      sustainable beauty
      clean beauty india
      best lipsticks india
      ahi lipstick
      Luaer lipstick
      Indian lipsticks
      Latha Sunadh Deputy Editor
      When she's not trying on a new serum, researching on yet another classic fragrance and sharing lip balms with her 5-year old daughter, Latha Sunadh keeps it reined in with a nice song and a good book. Special skills include obsessing over handmade, home-made and handcrafted luxuries.
      Talk to Me About:
      Beauty

      Up Next For You

      Beauty & Grooming
      Why Pantone’s classic blue will rule makeup palettes in 2020
      Latha Sunadh
      Beauty & Grooming
      Stock up: 7 celebrities who launched beauty brands in 2019
      Staff Writer
      Beauty & Grooming
      Ingredient 101: Why Retinol is the only skincare ingredient for anti-ageing
      Anjan Sachar
      Beauty & Grooming
      Looking for a skincare ingredient for mature skin? Try Niacinamide, the power vitamin
      Anjan Sachar
      Sign up for our weekly newsletters to have beauty & grooming news and reviews delivered to your inbox.
      ×
      Where are you?
      Tell us so we can display what you want to see.
      • Kuala Lumpur
      • Paris
      • Hong Kong
      • Bangkok
      • Singapore
      • India
      Hong Kong Paris Bangkok Kuala Lumpur Singapore India
      Advertise About Privacy Policy Terms & Conditions
      © 2019 Copyright Lifestyle Asia
      To give you the best browsing experience, this site uses cookies. Find out more.I accept
      Cookies Policy

      Privacy Overview

      This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are as essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.

      Privacy Overview

      This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are as essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.

      Necessary Always Enabled

      Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.