For a French-sounding name, it was surprising for us to know that the luxury skincare and makeup label is actually Japanese. Though yes, the inspiration for the brand came from France and the words Clé de Peau Beauté in French actually mean “the key to skin.”
Created in 1982, the classic timeless label is known for its luxury offerings with a line of lipsticks, concealers, foundations, body lotions, skin conditioners, anti-ageing serums, moisturisers, and more that are not only known for their impeccable finish but for their effectiveness too.
Another reason the luxe label is the gold standard for great skincare is that it is owned by a well-known Japanese label, Shiseido, which has been in business since 1872. The products that Clé de Peau Beauté is known for — all of them come at a very steep price point, everything is around a US$100 – 250 (Rs 5,000 -Rs 7,000 approx.), if not more. The USP of the label is very clear – it’s targeted at mature skin and with a line of exclusive products that also look out for ageing skin – fine lines, wrinkles, and under-eye issues included.
Clé de Peau Beauté works with advanced skin cell science, which is not only cutting-edge but also intuitive. The way the label uses Japanese technology and precious ingredients to forge new frontiers is commendable. The brand concentrates on skin radiance and brilliance, and every product in the roster is empowered by this process. The brand’s packaging is among the most luxurious second only to La Mer and is known to be extremely Instagram-friendly – it’s gold lids and exquisite glass bottles all crafted to perfection – to provide a sense of luxury. While the label’s best offerings are in skincare, makeup too occupies top rung and comes with the staple Asian aesthetic that relies on high-performance with simplicity.
At USD 250 for 27ml (Rs 18,000 approx.) for an easily buildable and blendable sheer-to-medium coverage foundation, the brand is one of the most sought after with celebrities like Rosie Huntington-Whiteley and Amanda Seyfried recommending it highly. And it’s officially the most expensive foundation in the market. Is it worth the hefty tag? Yes and no, at least when Indian skin is concerned. Because the shade range is small with just 12 shades.
In an age where inclusivity is key and shade ranges are at a minimum of 30-40 (hello, NARS and Fenty), this can be a bit of a problem. But that said, the iconic foundation (if it fits into your skin colour) is a delight. The brand also makes it easier for you to find the right shade online by offering a tab that gives you access to every foundation you wear from any other brand so they can find you the Clé de Peau equivalent.
The foundation comes in a beautiful glass multi-faceted bottle with gilded additions – it looks like a big diamond and sure feels like one. The ultra-luxe foundation is known to give you a blurring effect, almost like you added a filter and gives the skin a glow from within. The foundation is buildable and definitely natural-looking and above all, its lightweight giving you the added value of a moisturiser.
The exclusive signature skincare ingredient Illuminating Complex EX helps retexturize the skin while repairing environmental skin damage. It’s almost like a gel or oil and gives that much-needed soft focus. The formula also fights dryness and adds firmness to the skin and helps retain moisture giving the skin that even-toned, plump look. It smells of natural rose essence and comes with broad-spectrum SPF. More reasons why the hefty price tag is justified – but the reason that Clé de Peau Beauté works is because of the attention to detail – the dewiness, the silk-like feel, the blurring, soft-focus effect it promises works it’s magic and that means, for mature skin and ageing skin, it’s the perfect fountain of youth.