Cult beauty products you should definitely pick up this sale season

It’s July and that means, according to the style bible – we ought to find nirvana in good beauty buys, get a glimpse into labels and products that we have always wanted to try and mostly, it’s that time of the year when you reclaim your beauty stash for the rest of the year. Beauty sales abroad are enviable – Sephora’s VIB Sale is known to be a haven for young ‘uns looking to try newer fare. Places like Neiman Marcus, Cult Beauty and Ulta make sure every big label slashes it’s prices so one could experience a product that they can’t do at full price. And what’s even better, a 40% or 50% discount on beauty is standard abroad – that means big savings and a bigger perspective.

makeup

In India the game is not up to the mark yet. While beauty as a category sees sales ever so rarely, they are almost always on budget labels. If you cross that threshold, you also see that luxury labels rarely offer discounts. Deals, yes – a mini primer in your bag if you shop for Rs 5000, that’s the path most brands take. Not just that, it’s also a standard 15 to 20% discount at the most that labels offer and that’s hardly much. But change is here and it’s creeping in slowly.

While luxury labels are working on minis to offer a luxe experience to beauty beginners, online shopping hubs like Nykaa and Nnow with Sephora are taking it up a notch with their daily discounts and offers – it’s a great time. There are even brands like The Body Shop that now have almost a flat 50% off while new labels, Plum Goodness on sale for the first time on their site with uptown 40% off on their most popular fare and Dot & Key giving amazing discounts on their fave creams. So we rounded up some of the best buys from the sales – some are unusual, most are luxe and premium skincare and makeup labels. So here’s where you should spend your money this sale season.