If there’s one trend that got us hooked onto this year, it’s sustainability. And beauty has taken that route with a pinch of wellness and good ingredients added in good measure to ensure a 360 degree approach to health. When it comes to beauty and wellness labels, no one can beat the sincerity and the sanctity of Pahadi Local – the popular wellness label that has taken cities by storm. With the bounty from the himalayas as their foundation, the label looks to introduce us to wellness that’s simple, effortless and sustainable in every way. Whether it’s the stellar ingredients, the care with which the packaging is designed, the green initiatives or fair pricing – Pahadi Local aims to keep it as real, as authentic and as minimalist as possible.
The fact that the ingredients are fresh and farmed right there adds to the charm of this quaint label. Founded by Jessica Jayne, a serial entrepreneur, the label looks at local recipes and remedies as a base for the beautiful products they produce. Though we must recommend their staple, Gutti Ka Tel, a divine apricot kernel oil that has fast become a must-have in every celebrity beauty kit. The label also continuously aligns itself to inspiring brands and people, ones who embody the quaint, authentic philosophy of Pahadi Local with their beliefs and thoughts. This year, as gifting season envelops our social media and our homes, we are taking a look at the three stunning gift boxes you can give your loved ones from Pahadi Local. Gift some goodness and speed up wellness, seems to the mantra to live by in the coming months and this gift will get your favourite people closer to that philosophy.
For elegant tea ceremonies: The Good Earth Box
As we already know, Good Earth is a great label to partner with and a home decor brand one can easily associate with a luxe label like Pahadi Local. The Good Earth kulhars are a great pairing if you ask us and make for great gifts when paired with Pahadi Local’s pure honey and delicate teas this winter. The box comes with two kulhars, a Pahadi Local Chichiri Honey bottle, a hibiscus chai bottle and a Rosehip Pahadi Chai at Rs 5,500. Now, your evening winter tea ritual just got glamorous.
For beauty lovers who love great ingredients: Nimish Shah’s Down to Up Travel Purse
This is a great way to carry your beauty essentials everywhere you go. The Himalyan nettle, hand-crocheted grandma style travel pouch by women in Pondicherry is accompanied by a Gutti Ka Tel, Akhrot Ka tel, an Apricot Meal Scrub and the very famous, Markalak aka Himalayan Clay mask. This was produced in a design collaboration with inde brand, Shift by Nimish Shah. Priced at Rs 5,500.
For those with an artistic flair: The Pen & Ink kit
When art and wellness come together, it’s a pairing like no other, a way in which the body and the spirit come together to celebrate you. The artist, Usha Hooda brings this very spirit to the forefront by showcasing the Himalayan landscape and soul in artform. The kit contains the famous Gutti Ka Tel with seven printsets of Pen & Ink art priced beautifully at Rs 4,000.
Latha Sunadh
Deputy Editor
When she's not trying on a new serum, researching on yet another classic fragrance and sharing lip balms with her 5-year old daughter, Latha Sunadh keeps it reined in with a nice song and a good book. Special skills include obsessing over handmade, home-made and handcrafted luxuries.
