After hitting all the high notes in fashion and beauty, Priyanka Chopra Jonas has now launched her first-ever global skincare campaign, partnering with medical skincare label, Obagi. From what we hear, it’s Obagi’s very first campaign with a known face and Chopra fit the bill perfectly since she’s always endorsed inclusivity. This ties into the idea of the campaign, which addresses and caters to women of colour not just in makeup but skincare as well. “Why are we using skincare creams for all skin types?” asks Chopra.
The spirit in beauty this year and going forward is inclusivity – Fenty is a great example, vlogger Deepica Mutyala recently launched her LiveTinted product that has the same premise, and Estee Lauder recently unveiled a campaign with four Indian girls of varying skin shades to reiterate the idea that not one colour suits all (the campaign was for the launch of 40 different foundation shades that the brand introduced).
So it’s easy to see why this association happened. At Obagi, each product is tried and tested on all six Fitzpatrick skin types, as opposed to just one. The Fitzpatrick Scale is a well-known numerical classification system that works to see how each skin tone responds to UV light. But this in itself is not new to Obagi – the brand has been doing this for the past 30 years, and the test is at the core of their business.
‘Skinclusion‘, the global advertising campaign starring Chopra, highlights this very aspect of Obagi’s DNA. What really caught Chopra’s attention? A few breakouts she experienced, and the fact that celebrities like Alicia Keys, Drew Barrymore, Ayesha Curry, and Sofia Carson use and highly recommend Obagi. Plus the fact that inclusivity has been a subject she has been talking about for a while now.
Obagi’s legacy is in science and innovation, and their anti-aging range Nu-Derm System is widely known. Their clinical-quality formulations make a conscious effort to suit all skin types. But what are the products you should you be looking for at Obagi? Here are our top three recommendations.
The Professional-C Serum 10%
This beauty was first recommended to us by wellness author Vasudha Rai. The serum is a bestseller and contains L-ascorbic acid, a form of vitamin C. It goes deep into your skin and provides effective antioxidant protection from UV damage. It tackles hyperpigmentation, giving you clear, bright skin all the while helping with growth of collagen.
Obagi’s Retinol 1.0
This is another star in the Obagi kitty. This little tube fights the signs of premature aging caused by environmental aggressors and helps promote radiant, moisturised skin. It contains one percent retinol, which helps with minimising fine lines and wrinkles, and tackles hyperpigmentation with ingredients like jojoba oil and shea butter.
Obagi Sun Shield Mineral Broad Spectrum SPF 50
The tube protects your skin from UVB and UVA rays as it contains micro-fine zinc oxide and titanium dioxide. The sunscreen is also known to be water-resistant, so you can go for a run or swim without any worries. It’s a dry-finish, oil-free, and transparent.
The product range for Obagi is currently limited in India. They are available with reputed dermatologists
Go to Skinclusion to know more.
Latha Sunadh
Deputy Editor
When she's not trying on a new serum, researching on yet another classic fragrance and sharing lip balms with her 5-year old daughter, Latha Sunadh keeps it reined in with a nice song and a good book. Special skills include obsessing over handmade, home-made and handcrafted luxuries.
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