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In an age when our beauty shelves are heaving under the collective weights of moisturisers, serums, and facial oils , it pays to be discerning about your next beauty purchase. But at time when new products easily get heralded as the next big thing thanks to Instagram and Snapchat, how do you decide what to buy? More importantly, how do you know it will work for you? Enter the newest trend to hit our shopping carts: Minis. Miniatures of cult beauty work for two reasons: They popularise the products and consumers get to sample it without denting their pockets. It’s all a part of building customer loyalty.The icing on the cake? Everything is travel-friendly.

Here are the cult minis you can try. 

Clinique’s Moisture Surge 72-Hour Auto-Replenishing Hydrator, Rs 890 / 15 ml
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Clinique’s Moisture Surge 72-Hour Auto-Replenishing Hydrator

Probably the most-bought moisturiser in 2019, Clinique’s Moisture Surge helps skin rehydrate by giving 152 percent instant moisture boost. Key ingredients include hyaluronic acid fragments and activated aloe water. 

Benefit Cosmetics Benetint Rose-Tinted Lip & Cheek Stain Mini, Rs 1,170 / 4 ml 
cult beauty products
Benefit Cosmetics Benetint Rose-Tinted Lip & Cheek Stain

Cult makeup blush and tint, Benetint is known for its natural flush and beautiful colour. 

Estee Lauder Advanced Night Repair Synchronized Recovery Complex II, Rs 1,250 / 7 ml

cult beauty products

The popular night serum that launched a thousand campaigns is now available for you to try. It fights signs of ageing, dryness, and dehydration. Perfect for beginners who are just getting into night care and retinols. 

Dromen & Co Mini Jade Facial Roller, Rs 899
cult beauty products
Dromen & Co Mini Jade Facial Roller

For all those who bought into the hype that is the jade roller, let us tell you that it really works. The Xinyan Jade used in this product is a natural stone packed with ornamental minerals that tackles your lymphatic system and aids in the removal of toxins. It’s travel-friendly and a perfect anti-wrinkle and anti-ageing tool to start off your regime. 

Dermalogica Skin Resurfacing Cleanser, Rs 975 / 30 ml
beauty minis
Dermalogica Skin Resurfacing Cleanser

There are very few cult Dermalogica products, and a resurfacing cleanser face wash is one of them. We’re glad it’s now available in a mini version. The dual-action exfoliating cleanser contains lactic acid concentrate that reduces aging and removes dullness. It also contains soothing Rose Flower Oil that calms the skin. 

Smashbox Photo Finish Primer Water, Rs 950 / 30 ml
mini products
Smashbox Photo Finish Primer Water

Smashbox primers are known for their effectiveness and ease, and the primer water is a cult favourite. It hydrates and gives a glow all in under a minute, and your makeup stays put all night long. 

Anastasia Beverly Hills Mini Dipbrow Gel, Rs 1,200 / 2.2 gm
mini beauty
Anastasia Beverly Hills Mini Dipbrow Gel

If you are a makeup fiend, then you must have heard of the cult brow product Anastasia Dipbrow gel that has been making waves for its incredible formulation. Highly pigmented and smudge-proof, it gives your brows the perfect shape. 

Forest Essentials Facial Toner Pure Rosewater, Rs 360 / 50 ml

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If you are picking up rose water, then it’s all about picking the right one at Forest Essentials. The steam distilled toner is made from the freshest flowers and pure essential oils. It’s known as the finest rosewater in India. 

Bobbi Brown Vitamin Enriched Face Base Mini, Rs 1,600 / 15 ml

This is Bobbi Brown’s best product and primer. A unique feat about this bestseller is that it’s a primer+moisturiser. The rich, non-greasy formula that comes from shea butter is known to hydrate and soften the skin.

M.A.C Prep + Prime Fix+ / Mini, Rs 1,200 / 30 ml

M.A.C Prep + Prime Fix+

The mother of all primers and setting sprays, MAC Prep+Prime isn’t an ordinary one. It plays the role of a setting spray, makeup fixer, glow inducer, and primer. Use it before and after you apply your makeup for best results.

Latha Sunadh
Deputy Editor
When she's not trying on a new serum, researching on yet another classic fragrance and sharing lip balms with her 5-year old daughter, Latha Sunadh keeps it reined in with a nice song and a good book. Special skills include obsessing over handmade, home-made and handcrafted luxuries.