The beauty industry is going through a huge change in India. With more and more western labels coming in, there’s so much to look into – brilliant packaging, new-age ingredients, extra tools and understandably interesting skincare and makeup hybrids. Come 2020, Indian labels have completely taken all the lessons from their western counterparts and not only upped the ante but made sure they came up with innovative products of their own that are better than anything else in the market. With #VocalForLocal gaining popularity with voices behind the revolution, it’s an apt time to talk about these new innovations and ideas our very own Indian labels come with. Some are popular, some are niche and some, extremely new to the market. From facial oils to ghee-infused creams to cool lash balms – here are the homegrown labels and their unique Indian beauty products that are Instagram-friendly and fun.