It’s a happy coincidence that some of the most coveted products in the beauty business today have launched at the start of the year. That means new routines, more exciting changes in the makeup box and mostly, a new approach to skincare. What we really want this year is a way to integrate traditional ideas into modern, scientific bottles to ensure beauty well-being. So here are our picks of the most exciting beauty launches that this month has in store for you.
Let’s start with the big boss of all launches. Drunk Elephant, the Instagram heavyweight known for its C-Firma Day Serum and the T.L.C Framboos Glycolic Night Serum, has now launched its one percent (vegan) retinol cream, which promises to reduce wrinkles and even out your skin. The cream also contains vitamin F plus apricot and jojoba oils that are all about the power of antioxidants.
Another year, another Fenty product to add to your kit. The Fenty Beauty Pro Filt’r Concealer comes in whopping 50 shades and is a crease-proof, long-wear formula. The shades are super pigmented, and come with gorgeous soft matte finish (say goodbye to that oily, greasy feeling). Along with the concealer launch, eight new setting powders (the Pro Filt’r Instant Retouch Setting Powder); two new brushes (the Powder Puff Setting Brush); and Precision Concealer Brush are also being unveiled. The foundation too extends its original range from 40 to 50.
Everyone’s jumping on the eyeshadow bandwagon and Louboutin’s new offering seems to be the one to vie for. Eye Amplifiers from the new Tape à l’Oeil Eye Color collection come with subtle sheen and high voltage hues in 12 shades. The formulation is an oil-based gel, which applies fluidly and sets with a powdery matte finish. The long-lasting, pigment-rich formula provides medium to full coverage in just one swipe. The metallics range from rose gold to iridescent blue, and give out a mirror-like brilliance.
The new micellar water from our favourite skincare label, Kiehl’s, cleanses, hydrates, and moisturises gently. Infused with Thyme Essential Oil and Lemon Balm Floral Water, this one is formulated with 99.8 percent naturally derived ingredients.
We are super thrilled with this launch that is set for this week. Nykaa is bringing down the British affordable skincare range, Simple. The brand is known for its foaming cleanser, sheet masks, and cleansing micellar water.
The newest label that is Ayurveda-centric has come up with a few new products and chief among them is this already popular Saffron Geranium Butter. The formula moisturises and enhances skin with natural emollients that are known to improve skin texture. The cream is super hydrating and brings radiance and brightens the skin tone while simultaneously working on fine lines, wrinkles, and blemishes.
Think hydrating, think weightless and this product is set to win. Formulated with water from Jeju Island, a jewel in the South Sea of Korea, this moisturiser comes with a moisture-lock technology that is known to deliver 72-hours of instant and continuous hydration while giving your skin a natural glow.
This new range, which launched this winter, comes with a range of cleansing and moisturising products that are determined to nourish and soothe dry skin. The collection deals, in specific, with sensitive skin, by rebuilding the skin barrier and tackling irritation. The TriXera Nutrition Nutri-Fluid Cleanser is perfect for dry skin, while the TriXera Nutrition Nutri-Fluid Lotion is enriched with ceramides and provides hydration to sensitive skin.
Set to launch on Nykaa soon, every beauty aficionado worth their salt has written about Flower Beauty, the brainchild of actor Drew Barrymore. The brand carries a straightforward, no-nonsense philosophy of empowerment, and is cruelty-free, affordable, and its high quality products that have already attained cult status. The range consists of 24 exciting shades in Petal Pout Lip Colour, Warrior Glitter Shadow, Flower Pots Powder Blush, Blush Bomb, Wanderlust Eyeshadow Palette and many more.
Essenza Di Wills, the range of fragrances crafted in France, now bring you their newest offering – the masculine fragrance Mikkel Verde. The fragrance comes with sparkling citrus accents and mineral notes of flint and is perfect for an evening out.
Etude House, the playful, Korean beauty label is here with its quirky products. The range is based on four concepts: High quality, affordability, fun design and a diverse colour range. The most popular products to become available on Nykaa are the Etude House Mirror Holic Liquid Eyes, Dear My Blooming Lips-talk, Tint My Brows Gel, and the Lash Perm Curl Mascara.