Let’s see now, everyone’s aware of the magnificence of ‘The Ordinary’ products. From their AHA BHA Peeling Solution to their Vitamin C Suspension – Indian women are well-aware of the efficacy and the stellar formulations the brand has been consistently putting out. But sadly, The Ordinary products are not officially available though that hasn’t stopped us from shipping it via relatives, paying exorbitant customs and shipping it at double the price via Instagram stores. Until, we realised that certain Indian brands are upping the ante and taking inspiration and adding in their own mix to create some super serums and formulations that can give ‘The Ordinary’ a run for its money. We got you 6 dupes for ‘The Ordinary’ products products in India…

dupes for 'The Ordinary' products

Take a look at the homegrown labels that are making sure your skin is happy with the right products and ingredients and yes, these are the exact dupes for ‘The Ordinary’ products. Though, we have one gripe: we’d prefer if brands stop copying the packaging ( there are few labels that have gone that far but managed to repackage and add in their own twist!) and retracing the exact formulas – the fact that they are using ingenious formulations and making the business their own is what makes us recommend these gems to you.

Dot & Key

dupes for 'The Ordinary' products

The Kolkata-based skincare label has been making waves on the internet for all the right and wrong reasons. While they have some really interesting serums and products that are popular, their packaging has been under the radar for copying a well-known Korean label. The brand though, since then, has pivoted to creating alternate packaging and have upped their ante by producing serums that are unique, packed with great ingredients and some creative ideas that were never seen before. The brand’s very new PHA + Bakuchiol serum is proof that innovation is still at the core of the brand and their bestsellers are the Vitamin C serum, Hydrating Hyaluronic Face Serum and the Niacinamide Correcting Serum.

What to buy: AHA BHA Peel Exfoliating Serum

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Be Minimalist

No list of affordable labels is worth its time if we don’t dive into the obvious and the very famous dupe for ‘The Ordinary’, the Be Minimalist label from Jaipur. Let’s be honest, in the beginning, we weren’t too keen on the label considering that their packaging was straight off from ‘The Ordinary’ packaging. But slowly and surely, the brand worked it’s way backwards and started to create formulas that are very effective and that come at the same international pricing of ‘The Ordinary’ products and soon, it’s become a staple in Indian households. The bestsellers are the Alpha Arbutin 2% + Hyaluronic Acid 1%Granactive Retinoid 2%Hyaluronic Acid 2% + Vitamin B5Lactic Acid 10% + Hyaluronic Acid 1%  an they even have new-age innovative products like PHA 3% + Biotic Toner which are super popular among millennials.

What to Buy: Tranexamic 3% + HPA

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Earth Rhythm

dupes for 'The Ordinary' products

Headed by the effervescent entrepreneur Harini Sivakumar, Earth Rhythm has become one of the most popular homegrown labels on the internet with a new-age presence and stellar formulas. Their new slick and effortless packaging has also a lot do with it’s image now – and the best thing about this label is their commitment to creating some great, effective, interesting formulas that suit Indian skin. The sheer amount of serums the label has shows how sure their dedication is to creating good skincare at an affordable price point. The bestsellers are  the Salicylic Acid and Hyaluronic Acid, The 10% Niacinamide + Phyti Ceramides + Hyaluronic Acid Serum, the 2% Alpha Arbutin + Hyaluronic Acid Skin Clarifying Serum and the very popular, Skin Smoothening Serum with Bakuchiol Extract.

What to Buy: Clear Skin Serum with Vitamin C, Bio Retinol

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Derma Co

Perhaps the most popular and affordable label of the lot, Derma Co has been coming out with a lot of interesting formulas that are perfect for Indian skin. The budget brand works to bring science-based ingredients that are safe and effective for all Indian skin concerns and they have also roped in actress Parineeti Chopra to do the honours. The interesting bit is that their packaging is refreshing and their formulas are bang-on and by far, this is the most price-friendly for Indian skin enthusiasts. The bestsellers are the 2% Alpha Arbutin Face Serum, the 2% Granative Retinoid Serum and the famous 100% Squalane Serum.

What To Buy: 10% Niacinamide serum

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Suganda

dupes for 'The Ordinary' products

The most indie of all labels but has a huge fan base on Youtube, Suganda is actually seen as the perfect dupe for ‘The Ordinary’ because while it’s formulations are not as many to number as the other labels, they have been proven to be effective and closest to the originals. The Niacinamide Serum, the Hyaluronic Acid Serum and the 5% Lactic Acid Serum are the bestsellers at the label and their newsletters, if you subscribe have a ton of information on skincare regimes and the ingredient efficacy – definitely a label that will stay on our radar for it’s potent formulas and purse-friendly options.

What to Buy: 10% Vitamin C Serum Antioxidant Serum

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Dr Sheths

The most well-known label from this lot, Dr Sheths is a label that is close to our heart for it manages to create formulas that are not just result-oriented but are mindfully created keeping Indian skin and it’s quirks in mind. The brand headed by Dr. Aneesh Sheth has managed to surpass our expectations of what is expected out of a traditional label – their ingredients are well-thought out of and their new launches have been at a price point that’s not just comparable but definitely great value for money. While at LSA, we are big fans of their cleansing oil and their Rosehip & Retinoid Power Emulsion – we are super impressed now with their two new Clinic @ home launches, their Amla VC 20 Vitamin C Serum and the Centella & Niacinamide Serum – both getting great reviews online.

What to Buy: Amla VC 20 Vitamin C Serum

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Latha Sunadh
Deputy Editor
When she's not trying on a new serum, researching on yet another classic fragrance and sharing lip balms with her 5-year old daughter, Latha Sunadh keeps it reined in with a nice song and a good book. Special skills include obsessing over handmade, home-made and handcrafted luxuries.
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