Born and raised on Instagram, Farsali, the new-age hybrid beauty label comes with a compelling story. The brainchild of entrepreneur Sal Ali and his beautiful Vlogger wife Farah Dukai, it is known to be the only brand that balances skincare with makeup. One good reason for the label’s popularity is their oils and serums in flattering glass bottles. They were more attractive for their millennial appeal, unicorn hues, and drip technique of applying serums. If you ever saw an influencer applying a serum with dropper, you’d know that it came from Farsali.
Started in 2015 and named after the couple, their most popular products till date are the Rose Gold Elixir and Unicorn Essence, both come in stellar packaging and helped solve the most basic of issues – dry and dull skin. While the Rose elixir is a mixture of oils with shiny bits of 24-karat gold floating in it. The unicorn essence comes in pearly iridescence and is used as a primer.
Their biggest draw are the serums that address skincare and makeup issues such as pigmentation, scarring, hydration, and wrinkles. And their biggest game changer yet, a millennial-friendly range of creams that take care of the smaller details; Haldi Eyes that uses the power of turmeric, the Antioxidant Lip Mask that comes with extracts of goji berries and blueberries, and the 10-minute facial mask called Hydration Bae that contains hyaluronic acid and hybubbles.
Everything from Farsali is curated for social media – colours, names, and appealing packing. But the reason Farsali wins is the way it uses social media via fun tutorials and easy DIYs. Spunky Toronto-based beauty blogger, Farah Dukhai, also promotes the brand in a rather wearable way, and the fact that she doesn’t hit you with aggressive marketing makes it more appealing.
Their digital strategy and dripping technique have made Farsali an invincible force in the skincare and beauty industry. It preps your skin before makeup, therefore, bridging the gap between moisturising and makeup. Both Farah and Ali call it, skincare for makeup addicts.
But how does one do the drip therapy right? Just hold the dropped and drip it on your cheekbones. With Farsali’s multi-coloured potions, Instagram can be a wildly intriguing space. As the label launches on Nykaa this week, we picked out 5 products you should get your hands on.
The lightweight beauty oil infused with 24K gold comes with the goodness of rosehip seed oil and safflower oil.
This black glass bottle showcases 100% Polynesian tamanu oil and nourishes the skin from the inside out.
An oil-free solution and a serum, it comes with extracts of acai, goji and blueberries and help minimize signs of ageing.
Smoothes out skin, brightens it too because it contains Vitamin C and is a soft-focus finishing serum. It can also be used as a primer, as the last step in your skincare routine.
Perhaps the most underrated product from the house, this finishing mist is infused with real 24k gold flakes and rosehip seed oil, and can be used as a skin hydrating mist.
Prices start at Rs 1,750 and you can buy these bottles on Nykaa.