Our brands

Probably the most common mistake people make when it comes to cult skincare brand Belif is assuming that it is American or European. But the apothecary-like label is actually Korean, and even better, it’s now available in India.

One look at Belif products and you know they don’t toe the same line as most Korean brands. With minimalist packaging and a line-up that’s not quirky or featuring intrinsically-Korean ingredients, Belif’s stronghold is an all-natural approach with herbs as the brand’s main component. This is the reason its bestseller, the Aqua bomb moisturiser, is always flying off Sephora’s shelves.  

Belif extensively works with and employs legendary botanist and herbalist Duncan Napier’s 150-year-old herbal processing methods in the formulation of its products (in 1860, Napiers even opened his herbal clinic in Edinburgh). Belif is also vegan, and doesn’t employ mineral oils, fragrances, dyes or synthetic preservatives.

Belif

Herbal ingredients like chickweed, oats, raspberry, and wild indigo to boost skincare efficacy – that’s how Belif works. Using herbal formulations is not new to India; neither is using medicinal or healing properties in plants to create quality skincare. Belif falls in the same category but with a western, scientific approach included.

Curious? Here are some of the best Belif products to get your hands.

Cleansing Oil Fresh, Rs 2,210

Belif Cleansing Oil Fresh

A good cleansing oil is a godsend for dry skin, pore cleansing and hydrating included. Ingredients like soapberry extract and yarrow are used in the making this product, which means irritated skin is soothed and antioxidants are used to promote skin healing. Plus, it also helps with future breakouts.

The True Cream Aqua Bomb, Rs 1,590

Belif

Summer’s here and you need to get your hands on the right gel cream. This one by Belif is ultra-lightweight, refreshing and hydrating. If you have to just pick up one product for the season that quenches your skin thirst, let it be this one. The cream also minimises the appearance of pores and gives you soft, smooth, supple skin. The Lady’s Mantle reduces pores; Plantin creates a moisture seal; and Oat Husk attracts moisture – and that’s a big win.

The Hungarian Water Essence, Rs 3,060

Belif

You’d be forgiven for thinking this lightweight hydrating serum was a toner. The product gives your skin moisture back in an instant. Formulated with a blend of apothecary herbs like rosemary and lavender, this powerful burst of hydration makes your skin plump and supple in minutes. Let us not forget that herbs like lavender are powerful hydrating and antioxidant agents.

Latha Sunadh
Deputy Editor
When she's not trying on a new serum, researching on yet another classic fragrance and sharing lip balms with her 5-year old daughter, Latha Sunadh keeps it reined in with a nice song and a good book. Special skills include obsessing over handmade, home-made and handcrafted luxuries.