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Ask any acid-loving skincare addict about their favourite cult product and you know that Pixi Beauty reigns supreme in their beauty shelf. It’s a fact and an undeniable one at that. London’s biggest skincare label, Pixi by Petra isn’t for the faint-hearted. Cruelty-free, vegan, sophisticated and science-based, Pixi Beauty is known for it’s hard-working skincare and makeup products that are fast becoming staples in every makeup bag around the world. And now, the good news? They’re headed to India, launching in Sephora India from August 2nd 2019.

Pixi Beauty

Of course, it was the famous Glow Tonic that started it all – a favourite amongst beauty editors, influencers, bloggers and skincare addicts that gives you even-tone and makes sure your skin is as smooth as a baby’s bottom and a glow that’s almost blinding. Creator Petra Strand was a makeup artist and product developer with 20 years under her belt and in these years has built a worldwide following for the label – the focus being radiant, glowing skin using innovative formulations infused with botanicals and beneficial ingredients

Pixi Beauty

The fact that Swedish-born Petra is a mother of four makes her multitasking beauty for women on-the-go a favourite with us. So if you notice, no product in the range is cumbersome – so hello glow sticks, hydrating mists and glow mists – everything is effortless and easy. When the label says, be yourself, but better – that just speaks to us about skincare like no other label does. Because we want more out of our beauty regimes and ingredient-based skincare. It’s also interesting to know that the label is the first one to work on makeup with skincare ingredients. The idea was to use light textures to work on natural beauty instead of layers of coverage. The makeup then went from matte to glossy and glossy to glowing. So here’s what we hear is launching in India with Pixi Beauty this week and why we love them. 

Glow Tonic 

Pixi Beauty

Thanks to the key ingredient in many Pixi products, glycolic acid that is a gentle AHA (alpha-hydroxy acid and an active ingredient that exfoliates the skin, drawing out impurities and paving the path for glowing skin. If it’s hyperpigmentation or dark spots you are looking at, this is manna from heaven. Petra loves using Glow Tonic to exfoliate lips. Use it, apply a mild lip balm and wake up to smooth skin. 

Overnight Glow Serum

Glow Mud Cleanser

This concentrated exfoliating gel is formulated with 10% Glycolic Acid and Arginine and that means, even-toned skin and no wrinkles. Cucumber and Aloe Vera Extracts alongside Vitamins A, C and E make sure skin stays fresh and smooth

Glow Mud Cleanser

Pixi Beauty

This is Petra’s most favourite product that contains 5% Glycolic Acid and Hyaluronic Acid. The deep pore cleansing mud detoxifies the pores while Aloe Vera and Avocado Oil, give a certain smoothness and softness to the skin. 

Glow Mist

Pixi Beauty

One of the most popular mists from the range, this is a blogger favourite.It is infused with seven flower oils including Rose, Argan and Avocado – no wonder the glow never fails. Tip: You can even use the mist on your hair, it makes the hair glossy and smooth.

Rose Caviar Essence

Rose Caviar Essence

A beautiful botanical formula, this serum restores the natural radiance of the facial skin by infusing it with moisture.And the rose scent is all encapsulating and divine. 

Other popular fare coming down include: Rose Oil Blend; Hydrating Milky Mist; Peel & Polish; Rose Tonic and Glow Tonic To Go. Though, to be honest, we are looking forward to the new Retinol collection and the Caroline Hirons segment. Even the On-The-Glow sticks are a hoot, we hear. Sigh!

All Pixi Beauty products will be available at Sephora India after August 2nd.

Latha Sunadh
Deputy Editor
When she's not trying on a new serum, researching on yet another classic fragrance and sharing lip balms with her 5-year old daughter, Latha Sunadh keeps it reined in with a nice song and a good book. Special skills include obsessing over handmade, home-made and handcrafted luxuries.