The internet is bursting with the goodness of clean and effective skincare from new homegrown labels. From sustainability to skincare needs, upcoming beauty brands are taking the challenge head on and working with new ingredients, making greener and wholesome choices for high-performance skincare. The newest eco-conscious label is Conscious Chemist. Right off the bat, we are not only intrigued by packaging, but also the amber glass bottles and unique ingredients like hemp and matcha. We spoke to the founders Prakher Mathur and Robin Gupta to know about a skincare label that is truly natural. And what’s more? It’s unisex.
Tell us a bit about Conscious Chemist? How did it come about?
Conscious Chemist is a clean and sustainable beauty skincare company. It is a fusion of skincare, art, and science. The idea is to create products that are thoughtfully designed with the environment in mind, and conceived by the power and potential of minimalism. Clean Beauty is going to see an immense surge in times to come, eco-conscious products and packaging are changing the way we see skincare.
What makes it different from other beauty labels?
We believe in the cumulative power of nature and science. They protect the skin against damage from environmental stressors. I am proud to say that we are 100% vegan, cruelty-free, and our ingredients are 100% safe and ethically-sourced. Also, our formulations are 100% microbeads/microplastics free. We have eliminated using any sulphates, silicones, parabens, and artificial fragrances.
Tell us a bit about the bestsellers and your opinion on using local ingredients in skincare?
We love super foods and our first line is based on Matcha Green Tea and Hemp Seed oil. All our extracts are 100% cold-pressed at our manufacturing unit. Our best seller is Indulge Facial Cream and Ritual Face Cleanser. The active ingredients remain the same for both products. Sourcing ingredients locally is definitely sustainable, but I believe finding success in the personal care industry means staying ahead in the regional trends and scientific research, which means many times we have to procure ingredients from outside.
Where does CC stand on in terms of sustainability?
Sustainability is at our core and we are passionate about it. Our products and packaging are and will always be sustainable and recyclable. We currently are using 100% recyclable and UV damage-proof amber coloured glass bottles. We are working on a recycling program and will soon be making it public.
Has the Indian beauty business changed and what have you learnt from it in the last few years?
Cosmetics is a huge industry globally and it’s growing rapidly in India, especially in urban India. Also, the regulations in India on toxins in cosmetics are very poor. I went through a study done by Centre of Science and Environment where they found excessive levels of heavy metals in more than 50% of the tested products. It was quite revealing to see that big beauty companies were using ingredients that are prohibited without stating any warning on the usage of their products.
Who is the CC customer and what is he/she looking for in beauty?
Our current line of products is unisex. Skin doesn’t know race or gender – it’s just skin. We are attracting a lot of millennials who are highly aware of global trends due to a great exposure to social media and the Internet. As a young brand, I believe to be successful we need to be honest and transparent, and that’s something consumers appreciate.
Tell us a bit about the products and the ingredients?
We have worked with ingredients such as Hemp Seed Oil, Matcha Green tea, Hyaluronic Acid, Grapefruit Essential Oil, vitamins, and amino acids, to offer a range of solutions to rudimentary skincare needs. These ingredients will nourish, repair, and renew your skin.
The Green Goodness Kit by Conscious Chemist includes the Matcha+Hemp Ritual Face Cleanser (120 ml), Matcha+Hemp Clarifying Body Cleanser (250 ml), and the Matcha+Hemp Indulge Facial Cream (60 ml) is available on their website and on Nykaa, Amazon, Sublime Life and Qtrove. These products are available individually for Rs. 875, Rs. 925, and Rs.1095, respectively.