As we move towards sustainability and mindful beauty, it’s the right time to revamp our beauty regimes. And right on time, cult makeup remover MakeUp Eraser has launched in India. It’s sustainable and vegan, plus it’s going to change the way you remove your makeup. The US-based label has launched on the new beauty platform Glow by Tressmart.
The fact that it’s a reusable makeup remover makes the Original MakeUp Eraser a sought-after product especially at a time when we are looking at minimising our routines. It is a patented makeup-removing cloth made from antibacterial polyester, and that’s what makes it an all-powerful tool. FYI, makeup wipes are seen as the third most wasteful beauty products in the world. Something to think about!
Founded by Elexsis McCarthy in 2013, this tiny towel is easy to carry and removes all makeup, even the greasy, complicated kind with no chemicals, no oils and using just water. Your skin never feels tugged or pulled; it feels softer and taken-care of instead. It’s great for sensitive skin. It also exfoliates the skin and keeps it squeaky clean without any chemicals. Free of alcohol, oils, astringents, parabens, fragrances, and sulfates – this is just what your skin needs.
“We are incredibly excited to be partnering with Tressmart with our recent launch in India. MakeUp Eraser is dedicated to creating the most sustainable makeup remover in the world. 1.3 billion wipes are used daily. Our mission is to eliminate this unnecessary waste one less makeup wipe at a time. We look forward to creating a more sustainable future together,” explains Elexsis McCarthy, brand founder of The Original MakeUp Eraser.
Its popularity has been staring at a one-time buy, which means it’s earth-friendly. They say that there are over 5 million units sold and The Original MakeUp Eraser has become the #1 sustainable makeup remover in the world. The good bit? It even removes stubborn makeup and waterproof mascara, too. Every MakeUp Eraser is also reusable, machine washable, and will last three-five years. Interesting fact? 1 Eraser is equal to 3600 makeup wipes.