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As we move towards sustainability and mindful beauty, it’s the right time to revamp our beauty regimes. And right on time, cult makeup remover MakeUp Eraser has launched in India. It’s sustainable and vegan, plus it’s going to change the way you remove your makeup. The US-based label has launched on the new beauty platform Glow by Tressmart.

MakeUp Eraser

The fact that it’s a reusable makeup remover makes the Original MakeUp Eraser a sought-after product especially at a time when we are looking at minimising our routines. It is a patented makeup-removing cloth made from antibacterial polyester, and that’s what makes it an all-powerful tool. FYI, makeup wipes are seen as the third most wasteful beauty products in the world. Something to think about!

Founded by Elexsis McCarthy in 2013, this tiny towel is easy to carry and removes all makeup, even the greasy, complicated kind with no chemicals, no oils and using just water. Your skin never feels tugged or pulled; it feels softer and taken-care of instead. It’s great for sensitive skin. It also exfoliates the skin and keeps it squeaky clean without any chemicals. Free of alcohol, oils, astringents, parabens, fragrances, and sulfates – this is just what your skin needs.

MakeUp Eraser

“We are incredibly excited to be partnering with Tressmart with our recent launch in India. MakeUp Eraser is dedicated to creating the most sustainable makeup remover in the world. 1.3 billion wipes are used daily. Our mission is to eliminate this unnecessary waste one less makeup wipe at a time. We look forward to creating a more sustainable future together,” explains Elexsis McCarthy, brand founder of The Original MakeUp Eraser.

Its popularity has been staring at a one-time buy, which means it’s earth-friendly. They say that there are over 5 million units sold and The Original MakeUp Eraser has become the #1 sustainable makeup remover in the world. The good bit? It even removes stubborn makeup and waterproof mascara, too. Every MakeUp Eraser is also reusable, machine washable, and will last three-five years. Interesting fact? 1 Eraser is equal to 3600 makeup wipes.

MakeUp Eraser
How does one use it? First up, wet with warm water and gently move it in circular motions on your face, removing your makeup. Rinse and repeat the process until all the makeup is gone. For waterproof and semi-permanent makeup, one needs to be more gentle and rest the cloth on the area for a few seconds before using circular motions to remove the grease. The soft side of the eraser can be used to remove makeup and the second side for exfoliating. No more wasting money on makeup removers, oils, balms, and wasted wipes and cotton balls.
“We are extremely thrilled to be the official brand holders of MakeUp Eraser in India. Having tried the product myself, I not only love the product, but I also love how it’s eco-friendly and vegan,” says Sargam Dhawan Bhayana, director, MakeUp Eraser India and Glow by Tressmart.
MakeUp Eraser
And the best part about owning an eraser is the way you can take care of it. One can add it to your regular laundry and throw it in the wash or even hand wash it. You can use fabric softener as well if you want. The Makeup Eraser is known to be created from a proprietary woven blend of polyester, even silk that’s perfect for rubbing on the skin and it is 100% natural. The soft cloth does not have any odour or collect any unnecessary bacteria, that means you don’t have to wash it every day.
MakeUp Eraser
Our picks: The usual makeup erasers are priced at Rs 999. But the special ones like the Makeup Eraser Watermelon 7 Day Set Limited Edition at Rs 899 and the Makeup Eraser SpongeBob set at Rs 899 are a treat. If you’re feeling special, go for the Makeup Eraser Hologram 3 Piece Set at Rs 899.
Exclusively available at www.glowmartindia.com

Latha Sunadh
Deputy Editor
When she's not trying on a new serum, researching on yet another classic fragrance and sharing lip balms with her 5-year old daughter, Latha Sunadh keeps it reined in with a nice song and a good book. Special skills include obsessing over handmade, home-made and handcrafted luxuries.