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The most notable beauty launches that 2021 has to offer so you can experiment and try out new ideas, innovations and more.

Kerastase Genesis

The coolest hair launch of the year, Genesis by Kerasatase is the very first range to treat both kinds of hair-fall – weakened root issues and from fiber breakage. It’s one big pandemic hair concern and it even tackles hair dryness and damage alongside with almost 84% less hair-fall. The good thing, you can look out for powerhouse ingredients in a luxurious formulation that reduces hair-fall. Both salon-based at for use at home, the launch looks at shampoos, serums, masques, conditioners and even ampoules that do the job. To know more about Genesis, go here

Power Gummies Weight Management Vitamins

New year is all about #selfcare yet again and it’s important you take your vitamins on a regular basis. Indian-based wellness brand, Power Gummies launches their new variant of gummies to help you detox, up the body’s metabolism and help with weight management. These daily wellness natural vitamins are perfect for use for 90days and you will see long-term results. The gummies coupled with regular exercise, a good diet, and a good amount of sleep, will help provide the necessary nutrition for the body to aid the slow metabolic rates of the body. The Power Gummies Vitamins are consciously formulated to be 100% Vegetarian, vegan, gluten-free, gelatin-free, and crafted cruelty-free, using Biotin (Vitamin H), folic acid, and three essential vitamins namely, Vitamin A, C, and E. 

Buy them here: powergummies.com, Nykaa, Amazon.in, Flipkart, HealthKart.com.

Aman Spa Candles

Aman Spa Candles

Aman Skincare collection, which launched in 2018, has now launched their newest fare: candles that deliver exquisite scents. There are three beautifully scented candles called Grounding, Purifying and Nourishing that come inspired by Aman Spas and influenced by the varied landscapes of Aman’s destinations. Scents include floral rose, ginger, jasmine and geranium. The total burn time of each candle is approximately 40 hours. 

Buy them here: shop.aman.com

Ikonic Professional Evolution Dryer

Ikonic is known for their stellar design tools and their newest fare, the Evolution Dryer is ideal to dry your hair quickly while taking care of the scalp without causing excessive heat damage. The ionization technology is known to give you frizz-free hair along with the fact that it is also lightweight and travel friendly – pretty compact. It gives you a good, concentrated airflow at two different levels of heat settings while protecting your scalp. It’s priced at Rs 7,000.

Plum Hello Aloe Just Gel

Plum’s new launch is perfect for a skin detox and healing session at the start of 2021. The basic aloe vera gel is made from 99% natural ingredients and loaded with calming, softening, and hydrating properties of aloe leaf juice rose flower extract, and glycerin. Asia contains 94% organic Aloe Juice and is 100% color and fragrance-free – its perfect for even those with sensitive skin. A multi-talker for your hair and skin – all in one bottle. Priced at Rs 395, it’s a steal. 

Soulflower Super Rich Silicone Free Conditioner

We all know that silicone can damage your hair in the long run though it keeps you frizz-free and adds shine. It even causes build-up on the scalp and hair follicles and will eventually weigh your hair down. And Soulflower ha now launched a silicon-free conditioner that brings back hydration giving you soft and shiny hair without causing your hair and scalp any worries. The conditioner comes with Cocoa and Shea Butter, Aloe Vera Leaf Juice, Essential oils of Rosemary, Ylang Ylang and Lavender and goodness of nourishing oils of Olive, Argan, Avocado, Black seed and Tamanu giving you healthy, happy and manageable hair. Priced at Rs 500. 

The Switch Fix launches Winter Skin Care Range 

Clean, cruelty-free label The Switch Fix’s new winter care range launched in January is all about switching to sustainable living with newer, more fun products. This winter, the label launched the Viva La Sativa Body Butter (Rs 569) that protects and regenerates the skin with hemp seed oil and moringa oil. The next one is the Blue-Tea-Ful Hand Cream (Rs 449) that hydrates and locks in moisture. The Overnight Face Butter (Rs 559) restores and repairs cellular damage to give you glowing skin. 

Paul Penders My SkinFitness Complexion Booster 

Paul Penders has launched the limited edition star product My SkinFitness Complexion Booster in association with Deanne Panday. Collaborating with Deanne’s book “ Balance: The secret to true health and happiness in 13 ways”, it’s the first of its kind. It’s the world’s first 100% Vega marine herb technology at play. The product uses red marine seaweed and the miracle Mujonso bitter herb, with the 100-year old Penders’ family secret LevensESSENTIE GOLD, an intensely extract made from 22 organic herbs, enriched with fruit enzymes, anti-oxidants and vitamins A, C and E to create “the fountain of youth”, this My SkinFitness Technology. The expected results: soft and radiant skin in just few weeks time by reducing the appearance of fine lines and wrinkles and creating a natural eye lift effect.

Renee Cosmetics new facial oils

There are two new facial oils to look out for this week: Glass-Glow Oil and Texture-Fix Oil from Renee Cosmetics. These pre-makeup oil and post-makeup oils highlight, illuminate and give you a glow like no other. And what’s more? They are cruelty-free, paraben-free and FDA-approved and they hydrate and purify the skin from deep within by fading out blemishes and signs of ageing. The Glass-Glow Oil is formulated using wheat germ oil, and flaxseed oil while the Texture-Fix Oil comes with rosehip, cucumber and sweet orange peel.

Dermafique Bio Cellulose Face Masques

Made with Bio cellulose fibers that are derived from 100% Natural Coconut water through Patented Technology, these masques are perfect for your tired, stressed out skin this year. The hydrating sheet masks are also biodegradable and its notable that the Bio Cellulose fibres have a good serum retention and absorption capacity. Use it for 30 minutes  and wash off to reveal beautiful, well-taken-of care skin. Launched in three variants, the range consists of Dermafique Bio Cellulose Pore Tightening Masque for hydration, Dermafique Bio Cellulose Charcoal Masque for clean skin and Dermafique Bio Cellulose Tone Perfecting Masque for uneven skin tone. The Dermafique Bio-Cellulose sheet masks are priced at Rs. 299 and are also available at Nykaa and Amazon.

Tressmart launches New Dafni Muse

Tressmart, the one stop shop for all things luxe in beauty is now home to the new ceramic hot brush by Dafni that is based on the brand’s renowned 3D technology. It comes with a narrow brush that gives you a natural look  and the unique 3D structure allows for the straightening of short hair too with simple brush strokes and curling by twisting the hair on the back of the brush.

Buy it here: www.tressmart.com

Re’equil’s new Under Arm Lightener Cream and Neck, Knee and Elbow Lightener Cream

Re’equil, a dermatologically tested and clinically proven skin and hair care brand has launched under its latest range, two innovative products – the Under Arm Lightener Cream and  Neck, Knee and Elbow Lightener Cream. Both perfect for getting rid of underarm and neck pigmentation by helping reduce skin darkness, sweat and exfoliating the dead skin cells too. The underarm cream is formulated from Daisy Flower and Mucor Miehei extracts to remove roughness and discoloration. While the Neck, Knee and Elbow Lightener is enriched with the goodness of Pentylene Glycol and Mucor Miehei extract to reduce the darkness and give you visibly brighter neck, knees, and elbows. 

Buy it here: requil.com and Nykaa, Amazon & Flipkart. 

Good Vibes Body Butters

Affordable body care label, Good Vibes has come out with three new body butters in January. The Choco Coffee Nourishing Body Butter is a moisturizing, hydrating and nourishing formula while the Damask Rose Glow Body Butter is one of the most nutritive formulas that gives you a glow. The Cherry Blossom Softening Body Butter nourishes your skin and keeps it replenished as the Shea Hydrating Body Butter soothes inflammation and softens the skin.

Dame Essentials’ Extra Large Scrunchies

The secret to silky hair? The Dame Essentials Extra Large Scrunchies that come in a variety of colours giving your hair that much-needed detox. Priced at Rs 1,349, they are made of made out of 100% Pure Mulberry Silk.  They reduce damage by not tugging at your hair and adding to hair fall and your blow-drys and hair serums stay wonderfully great when you see use these scrunchies.

Clinique ID with Hydrating Clearing Jelly and an Active Cartridge

Created with two things in mind – the hydration factor and to treat imperfections, this oil-free water-jelly hydrates for 24 hours while making sure that uneven skin tone and skin texture are treated with utmost care. Plus, this also supports a more balanced skin microbiome. The active cartridge offers takes care of the personalised skin problem so it’s a win-win. The custom blend clearing hydrator moisturises and balances while the cartridge clarifies and unclog pores of dirt, oil, and debris – both giving you clearer, more even textured skin. Priced at Rs 3,800.  

Buy it here: Clinique stores & counters in India and online (Nykaa, Myntra, Sephora, Shoppers Stop, Purplle).

Forest Essentials Organic Cold Pressed Moringa Oil and Body Ubtans

Moringa was always an integral part of the Indian beauty regime with it’s healing and nourishing benefits so this month, we have the Forest Essentials Moringa Oil for those looking to give their skin that much-needed love. It boosts collagen, protects from environmental damage, detoxifies and gives you a glow while strengthening and nourishing the hair. Priced at Rs 1,595.

January also saw the launch of Body Ubtans that are perfect for a skin detox. The Forest Essentials Body Ubtan Rose Petal, Vetiver and Sandalwood gives you. aglow and polishes the skin while the Turmeric, Orange Peel and Sweet Basil is formulated to deeply exfoliate surface dead cells and to rejuvenate and polish the skin. Both are priced at Rs 595.

Aveda’s new Botanical Repair Range 

The new Botanical Repair Range focusses on a breakthrough vegan bond-building hair repair collection that is known to instantly strengthen and repair the hair. It is 93% naturally derived, silicone-free, sulfate- free cleanser that is great for dull, damaged hair in serious need of respite. The range builds new bonds within hair only using plant-powered ingredients and is formulated to work across all hair types and textures.

Latha Sunadh
Deputy Editor
When she's not trying on a new serum, researching on yet another classic fragrance and sharing lip balms with her 5-year old daughter, Latha Sunadh keeps it reined in with a nice song and a good book. Special skills include obsessing over handmade, home-made and handcrafted luxuries.