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Perfume powerhouse Masque Milano launches in India this week

If you love perfumes, and niche labels at that, this bit of news will interest you. Italian perfumery label, Masque Milano, known for their scents inspired by opera, is now in the country. Curated by two artistic powerhouses from Milan, Alessandro Brun and Riccardo Tedeschi, the exclusive line is now available at Scentido in Delhi and Mumbai.

What sets Masque Milano apart is their focus on processes, notes, imagery, and nostalgia. Brun and Tedeschi started working on the brand in 2010 with the aim to build a perfumery that resonated with a life they’ve experienced. Musicians for 20 years, the duo used to frequent the La Scala, the Milanese Opera House, and as a result, their offerings embrace the glory of operas along with inspirations from Italian arts, music, and drama.

“Masque Milano is about passion and art; every musical note is interpreted beautifully through our bottles. Every bottle comes with a memory. I think of the roads in India after Diwali – what would they be smelling of? Of memories, woody scents, burnt embers and festivity,” says Brun.

The duo’s first scent, Masque Fragranze, was the bestseller that inspired the fragrances that followed. Over the years, owing to their experiences and discoveries, the pair have managed to curate a bespoke perfume range of 14 scents, each authentic and created by different perfumers or noses, and all capturing different emotions. So while Terralba is the essence of a tiny village in Italy, Russian Tea is sweetened by raspberries, and Hemingway that is a homage to the writer. Ingredients used include black pepper, sage, rhubarb, vetiver, tangerines, and magnolia.

The glass bottles are beautifully detailed as well – the thick and elegant flacons come with a metal plaque on top embossed with the name of the nose who created it, and a matte-black stopper. “Would you read a book by an unknown author? That’s the same with fragrances. We want you to know who made the fragrance that you are wearing. That’s how we work,” adds Brun. The noses who have worked on the scents are not only skilled but embrace values like compassion, empathy and passion – it’s an amalgamation of emotions that make these perfumes extraordinary.

One can try out these scents through a discovery kit that features 10 vials. Shishir Mehta, founder and partner at Scentido, says it was the brand philosophy that drew him in. “The ethos of Masque Milano resonated with me. The immense love and sheer passion that both creative founders have invested resulted in a brand that I’m proud to have at Scentido. Masque Milano is the perfect melange of Italian culture and the art of perfumery,” he said.

Masque Milano perfumes are priced at Rs 10,000 onwards. You can buy them at Scentido

Latha Sunadh
Deputy Editor
When she's not trying on a new serum, researching on yet another classic fragrance and sharing lip balms with her 5-year old daughter, Latha Sunadh keeps it reined in with a nice song and a good book. Special skills include obsessing over handmade, home-made and handcrafted luxuries.